Compare Trade Desk Inc (TTD) vs Yum! Brands, Inc. (YUM) Price & Performance

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Price performance (Past 24H)

Key statistics

Trade Desk Inc vs Yum! Brands, Inc. — how do they compare? Trade Desk Inc trades at $18.26 (market cap $8.76B), while Yum! Brands, Inc. trades at $148 (market cap $40.62B). The key difference: Yum! Brands, Inc. is far larger — about 4.6× Trade Desk Inc's market cap, and Yum! Brands, Inc. pays a 2.04% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.

	TTD	YUM
Market Cap	$8.76B	$40.62B
Sector	Technology	Consumer Cyclical
52-Week High	$89.76	$168.16
52-Week Low	$17.33	$138.21
Enterprise Value	$7.78B	$51.88B
Dividend Yield	—	2.04%

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Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

TTD

Jefferies sees limited growth for Trade Desk amid ongoing challenges and Publicis dispute impact.Proactive Investors · 5 hours agoNeutral View details →

YUM

Yum! Brands faces cyclosporiasis outbreak but impact is mild with no deaths and ongoing recalls.Seeking Alpha · 13 hours agoBearish Taylor Farms recalls iceberg lettuce in 27 states over Cyclospora contamination riskCNBC · 3 days agoBearish Sweetgreen stock jumps 15% after diarrhea outbreak traced to Taco Bell, not salad chainNew York Post · 4 days agoNeutral View details →

About Trade Desk Inc

The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.

About Yum! Brands, Inc.

Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.