Trade Desk Inc vs WD 40 Company — how do they compare? Trade Desk Inc trades at $12.36 (market cap $5.72B), while WD 40 Company trades at $203.44 (market cap $2.71B). The key difference: Trade Desk Inc is far larger — about 2.1× WD 40 Company's market cap, and WD 40 Company pays a 2.02% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Trade Desk Inc for 72 Days and WD 40 Company for 22 Days on average.
| TTD | WDFC | |
|---|---|---|
Market Cap | $5.72B | $2.71B |
Volume | 14,380,236 | 99,290 |
Sector | Media | Basic Materials |
52-Week High | $54.13 | $264.91 |
52-Week Low | $11.92 | $187.52 |
Typical Hold Time | 72 Days | 22 Days |
Enterprise Value | $4.66B | $2.76B |
Dividend Yield | — | 2.02% |
Signals from Pluang's Aura AI — not financial advice
TTD trades at $12.34, down 3.52% today and 68% year-to-date, reflecting bearish technical signals and recent earnings misses. Revenue grew to $2.90B in 2025 with a 15.3% net margin, but 2026 guidance indicates slowing growth. The stock faces pressure from competition and index removal flows, with analyst consensus at a $14.72 price target amid mixed sentiment.
Outlook remains cautious due to competitive threats and slowing revenue growth, though valuation ratios appear low. Key risks include execution challenges and macroeconomic headwinds, while potential upside hinges on market share retention and cost management improvements.
WD-40 Company (WDFC) trades at $201.50, down 1.31% on the day, with technical indicators showing a bearish trend. The company maintains strong fundamentals with 55.82% gross margins and 13.22% net income margin, though recent earnings showed mixed results with two beats and one miss. Analyst consensus is mixed with 71% hold ratings despite a $475 price target, while institutional buying activity remains active. Recent news highlights strategic growth initiatives including global expansion and new CFO leadership.
The stock presents a cautious outlook with strong profitability offset by premium valuations (P/E 30.64) and technical weakness. Upside potential exists from the significant analyst price target premium, but risks include margin pressure from input costs and execution challenges in international markets. Current levels near support at $198-200 may offer entry points for long-term investors.
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Latest headlines on both assets
The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →