Trade Desk Inc vs WD 40 Company — how do they compare? Trade Desk Inc trades at $13.9 (market cap $6.52B), while WD 40 Company trades at $199.54 (market cap $2.68B). The key difference: Trade Desk Inc is far larger — about 2.4× WD 40 Company's market cap, and WD 40 Company pays a 2.04% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| TTD | WDFC | |
|---|---|---|
Market Cap | $6.52B | $2.68B |
Sector | Technology | Technology |
52-Week High | $54.13 | $264.91 |
52-Week Low | $13.03 | $187.52 |
Enterprise Value | $5.47B | $2.74B |
Dividend Yield | — | 2.04% |
Signals from Pluang's Aura AI — not financial advice
The Trade Desk (TTD) trades at $14.02, down 2.84% on the day and near its 52-week lows, reflecting significant year-to-date pressure. Recent financials show revenue growth slowing to 3% in Q2 2026 with earnings misses, while the company undergoes a 15% workforce restructuring. Technical indicators signal a bearish trend with mixed momentum oscillators. Despite strong profitability margins, valuation multiples remain compressed amid weak advertising demand and competitive pressures.
Outlook remains cautious with near-term headwinds from soft ad spending and execution risks from restructuring. Long-term opportunities exist in CTV and AI-driven ad platforms, but investor sentiment is divided with analysts showing mixed ratings. The stock trades below consensus price targets, offering potential upside if operational improvements materialize, though volatility may persist.
WDFC trades at $201.73, down 2.81% today, with a bearish technical signal but strong fundamentals. Recent earnings show mixed results with a Q4 2025 miss but Q1 and Q2 2026 beats. The company maintains robust profitability with a 55.82% gross margin and 13.22% net margin. News highlights strong Q3 2026 performance and strategic growth initiatives including global expansion and digital transformation.
Outlook is cautiously optimistic with solid brand loyalty and growth potential, but risks include input cost pressures and valuation concerns. Analyst consensus is mixed with a 'Hold' majority. The stock's current price near support at $199 suggests potential stability if fundamentals hold.
Trailing returns across standard periods
Latest headlines on both assets
The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →