Trade Desk Inc vs Upwork Inc — how do they compare? Trade Desk Inc trades at $12.16 (market cap $5.83B), while Upwork Inc trades at $8.66 (market cap $1.07B). The key difference: Trade Desk Inc is far larger — about 5.4× Upwork Inc's market cap, and Trade Desk Inc is more actively traded (15,864,392 versus 2,574,130). Which is the better fit depends on your goals — on Pluang, investors hold Trade Desk Inc for 72 Days and Upwork Inc for 38 Days on average.
| TTD | UPWK | |
|---|---|---|
Market Cap | $5.83B | $1.07B |
Volume | 15,864,392 | 2,574,130 |
Sector | Media | Industrials |
52-Week High | $54.13 | $22.11 |
52-Week Low | $11.92 | $7.84 |
Typical Hold Time | 72 Days | 38 Days |
Enterprise Value | $4.78B | $833.01M |
Signals from Pluang's Aura AI — not financial advice
The Trade Desk (TTD) trades at $12.09, down 67% year-to-date amid slowing revenue growth and increased competition. The stock shows bearish technical signals with mixed earnings performance - beating Q4 2025 and Q2 2026 estimates but missing Q1 2026. Despite strong profitability metrics including 76.87% gross margins and 15.44% ROE, the company faces headwinds from Amazon and other tech giants entering the ad-tech space, with recent workforce reductions signaling operational challenges.
While TTD maintains leadership in programmatic advertising with healthy cash flow generation, near-term outlook remains cautious due to competitive pressures and slowing growth. The stock trades at attractive valuation multiples (P/E 0.15, P/S 0.02) but requires clear catalysts to reverse the downward trend. Investors should weigh the company's strong market position against execution risks in a rapidly evolving digital advertising landscape.
Upwork trades at $8.40, up 0.48% on the day, with a bearish technical signal and neutral oscillators. The company reported Q2 2026 EPS of $0.41, beating expectations, but revenue guidance disappointed, causing a recent sell-off. Financials show strong gross margins of 77.21% and a P/E of 10.99, indicating potential undervaluation. Recent news includes insider selling and a securities fraud investigation, adding to investor caution.
The outlook is mixed: solid profitability and low valuation offer upside, but AI disruption risks and weak guidance pose challenges. Analysts are split with a $9.64 price target, suggesting moderate upside from current levels if execution improves and sentiment recovers.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →