Trade Desk Inc vs United Parcel Service Inc — how do they compare? Trade Desk Inc trades at $18.25 (market cap $8.76B), while United Parcel Service Inc trades at $116.23 (market cap $96.18B). The key difference: United Parcel Service Inc is far larger — about 11× Trade Desk Inc's market cap, and United Parcel Service Inc pays a 5.8% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| TTD | UPS | |
|---|---|---|
Market Cap | $8.76B | $96.18B |
Sector | Technology | Industrials |
52-Week High | $89.76 | $120.00 |
52-Week Low | $17.33 | $82.58 |
Enterprise Value | $7.78B | $119.04B |
Volume | — | 2,288,643 |
Dividend Yield | — | 5.8% |
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UPS stock trades at $116.34, down 1.17% on the day, with a bullish technical signal from moving averages and neutral oscillators. Recent quarterly earnings have consistently beaten expectations, with Q2 2026 results due July 28, 2026. Revenue declined to $88.66 billion in 2025, but cost controls supported a net margin of 5.94% and strong ROE of 33.41%. The company maintains solid cash flow from operations of $8.45 billion and recently paid a $1.64 dividend.
Outlook is mixed: cost-cutting and potential Q2 earnings beat offer upside, but revenue pressure and Amazon's logistics expansion pose risks. Analysts are cautiously optimistic with a $112 consensus target, slightly below current price. Key investor focus is on Q2 results and updated guidance for second-half 2026 inflection point prospects.
Trailing returns across standard periods
Latest headlines on both assets
The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →