Trade Desk Inc vs United Parcel Service Inc — how do they compare? Trade Desk Inc trades at $12.38 (market cap $5.83B), while United Parcel Service Inc trades at $94.4 (market cap $80.08B). The key difference: United Parcel Service Inc is far larger — about 13.7× Trade Desk Inc's market cap, and United Parcel Service Inc pays a 6.97% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Trade Desk Inc for 72 Days and United Parcel Service Inc for 141 Days on average.
| TTD | UPS | |
|---|---|---|
Market Cap | $5.83B | $80.08B |
Volume | 15,864,392 | 6,706,833 |
Sector | Media | Industrials |
52-Week High | $54.13 | $120.00 |
52-Week Low | $11.92 | $82.87 |
Typical Hold Time | 72 Days | 141 Days |
Enterprise Value | $4.78B | $104.10B |
Dividend Yield | — | 6.97% |
Signals from Pluang's Aura AI — not financial advice
TTD trades at $12.09, up 1.43% on the day but remains under pressure with a bearish technical signal. Revenue grew to $2.90B in 2025, though net income margin slipped to 15.3%. Recent earnings show volatility, with a Q2 beat but Q1 miss. The stock faces stiff competition and slowing growth, reflected in negative cash flow trends and a workforce reduction announced in September 2026.
The outlook is cautious; while valuation ratios appear low, competitive threats from tech giants and declining growth pose significant risks. Analyst consensus is mixed with a $14.72 price target, but the stock's 68% YTD drop underscores investor skepticism. Upside depends on execution in connected TV and new verticals like healthcare ads.
UPS trades at $92.28, down 0.89% on the day, with a bearish technical signal despite recent earnings beats. The company maintains solid fundamentals with a P/E of 17.15 and ROE of 29.66%, though revenue has declined from $100.3B in 2022 to $88.7B in 2025. Recent developments include the launch of UPS Secure Commerce and an exclusive TikTok Shop partnership.
The outlook is mixed: analyst consensus price target of $118.67 suggests 29% upside, but technical indicators and recent downgrades highlight near-term pressure. Key risks include fuel costs, domestic volume concerns, and Amazon competition, while the 7% dividend yield provides income support.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →