Trade Desk Inc vs Union Pacific Corporation — how do they compare? Trade Desk Inc trades at $12.08 (market cap $5.83B), while Union Pacific Corporation trades at $277.87 (market cap $165.27B). The key difference: Union Pacific Corporation is far larger — about 28.3× Trade Desk Inc's market cap, and Union Pacific Corporation pays a 2.04% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Trade Desk Inc for 72 Days and Union Pacific Corporation for 105 Days on average.
| TTD | UNP | |
|---|---|---|
Market Cap | $5.83B | $165.27B |
Volume | 15,864,392 | 1,474,117 |
Sector | Media | Industrials |
52-Week High | $54.13 | $310.62 |
52-Week Low | $11.92 | $216.37 |
Typical Hold Time | 72 Days | 105 Days |
Enterprise Value | $4.78B | $194.33B |
Dividend Yield | — | 2.04% |
Signals from Pluang's Aura AI — not financial advice
The Trade Desk (TTD) trades at $12.08, down 0.12% on the day and showing bearish technical signals with mixed earnings performance. The company maintains strong profitability with 76.9% gross margins and 15.4% ROE, though revenue growth has slowed to 3% in 2026 projections. Recent news highlights competitive pressures from Amazon and Alphabet, with the stock down significantly from its 2024 peak.
While TTD's valuation appears attractive with low P/E and P/S ratios, investors face headwinds from slowing growth and intense competition. The consensus price target of $14.72 suggests moderate upside potential, but near-term catalysts appear limited as the company navigates market share challenges and workforce reductions.
Union Pacific (UNP) trades at $274.68, down 0.7% with a bearish technical signal despite strong Q2 2026 earnings beat. The railroad operator maintains robust fundamentals with 28.85% net margin and 39.7% ROE, supported by $9.3B operating cash flow. Recent developments include battery-electric locomotive deployment and progress on the Norfolk Southern combination, while analyst consensus remains bullish with $332.10 price target.
UNP presents a compelling value opportunity with 21% upside to consensus target, though merger uncertainty and fuel cost pressures create near-term volatility. The company's irreplaceable infrastructure and dividend growth streak provide long-term stability, but investors should monitor regulatory approval of the Norfolk Southern deal and operating ratio pressures from rising diesel prices.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →Omaha, Nebraska-based Union Pacific is the largest public railroad in North America. Operating on more than 30,000 miles of track in the western two thirds of the U.S., UP generated roughly $22 billion of revenue in 2021 by hauling coal, industrial products, intermodal containers, agriculture goods, chemicals, and automotive goods. UP owns about one fourth of Mexican railroad Ferromex and derives about 10% of its revenue hauling freight to and from Mexico.
Read more on UNP →