Trade Desk Inc vs Under Armour Inc Class A — how do they compare? Trade Desk Inc trades at $12.38 (market cap $5.83B), while Under Armour Inc Class A trades at $4.89 (market cap $2.07B). The key difference: Trade Desk Inc is far larger — about 2.8× Under Armour Inc Class A's market cap, and Under Armour Inc Class A is trading nearer its 52-week high, Trade Desk Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Trade Desk Inc for 72 Days and Under Armour Inc Class A for 99 Days on average.
| TTD | UAA | |
|---|---|---|
Market Cap | $5.83B | $2.07B |
Volume | 15,864,392 | 12,050,442 |
Sector | Media | Consumer Cyclical |
52-Week High | $54.13 | $8.14 |
52-Week Low | $11.92 | $4.17 |
Typical Hold Time | 72 Days | 99 Days |
Enterprise Value | $4.78B | $3.05B |
Signals from Pluang's Aura AI — not financial advice
TTD trades at $12.09, up 1.43% on the day but remains under pressure with a bearish technical signal. Revenue grew to $2.90B in 2025, though net income margin slipped to 15.3%. Recent earnings show volatility, with a Q2 beat but Q1 miss. The stock faces stiff competition and slowing growth, reflected in negative cash flow trends and a workforce reduction announced in September 2026.
The outlook is cautious; while valuation ratios appear low, competitive threats from tech giants and declining growth pose significant risks. Analyst consensus is mixed with a $14.72 price target, but the stock's 68% YTD drop underscores investor skepticism. Upside depends on execution in connected TV and new verticals like healthcare ads.
Under Armour (UAA) trades at $4.82, down 1.23% amid ongoing revenue challenges despite recent earnings beats. The stock shows a bullish technical signal with mixed oscillators, while fundamentals reveal negative profitability metrics including -9.99% net income margin and -29.82% ROE. Recent news highlights the company's brand transformation efforts and international market resilience as it navigates softer North American demand.
The outlook remains cautious with analyst consensus at $5.79 target (20% upside) but 57% hold ratings. Key risks include persistent revenue declines, negative cash flow trends, and competitive pressures. Investment opportunity exists if margin improvements and international growth can offset domestic weakness, but execution risks remain elevated.
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Latest headlines on both assets
The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.
Read more on UAA →