Tractor Supply Co vs Zeta Global Holdings Corp — how do they compare? Tractor Supply Co trades at $29.65 (market cap $15.89B), while Zeta Global Holdings Corp trades at $21.12 (market cap $5.32B). The key difference: Tractor Supply Co is far larger — about 3× Zeta Global Holdings Corp's market cap, and Tractor Supply Co pays a 3.17% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals.
| TSCO | ZETA | |
|---|---|---|
Market Cap | $15.89B | $5.32B |
Sector | Consumer Cyclical | Technology |
52-Week High | $62.65 | $25.24 |
52-Week Low | $29.14 | $14.55 |
Enterprise Value | $22.08B | $5.23B |
Dividend Yield | 3.17% | — |
Trailing returns across standard periods
Latest headlines on both assets
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →