Compare Tractor Supply Co (TSCO) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Tractor Supply Co vs Yum! Brands, Inc. — how do they compare? Tractor Supply Co trades at $33.7 (market cap $17.44B), while Yum! Brands, Inc. trades at $144.82 (market cap $39.02B). The key difference: Yum! Brands, Inc. is far larger — about 2.2× Tractor Supply Co's market cap, and Tractor Supply Co pays the higher dividend (2.87%). Which is the better fit depends on your goals — on Pluang, investors hold Tractor Supply Co for 89 Days and Yum! Brands, Inc. for 132 Days on average.
| TSCO | YUM | |
|---|---|---|
Market Cap | $17.44B | $39.02B |
Volume | 10,598,723 | 2,597,636 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $56.37 | $168.16 |
52-Week Low | $29.14 | $135.77 |
Typical Hold Time | 89 Days | 132 Days |
Enterprise Value | $23.76B | $50.63B |
Dividend Yield | 2.87% | 2.1% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Tractor Supply (TSCO) trades at $33.48, up 2.95% today, showing resilience after recent earnings misses. The stock maintains a bullish technical outlook with strong moving average signals, though RSI levels suggest potential overbought conditions. Fundamentally, the company demonstrates consistent revenue growth reaching $15.52B in 2025, with healthy profitability metrics including 36.46% gross margin and 39.51% ROE. Recent corporate developments include new distribution center openings and ongoing community investment initiatives.
The investment outlook remains cautiously optimistic with a $36.76 consensus price target representing 9.8% upside potential. Key opportunities include the company's 17-year dividend growth streak and strategic expansion, while risks center on consecutive earnings misses and institutional selling pressure. The balanced analyst coverage (48% buy, 50% hold) reflects uncertainty about near-term performance amid cyclical headwinds.
YUM trades at $143.00, up 1.89% today, with a bullish technical signal and positive earnings beats in two of the last three quarters. Revenue grew to $8.21B in 2025, with a net income margin of 25.4%. The company recently sold Pizza Hut, focusing on KFC and Taco Bell, and announced a $0.75 dividend. Analyst consensus price target is $170.44, suggesting upside potential.
The outlook remains favorable given strong brand performance and debt reduction from asset sales. Key risks include competitive pressures and consumer spending sensitivity. Institutional sentiment is mixed but leans positive, with 39% buy ratings. Earnings growth and strategic focus are primary catalysts for continued shareholder value.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
Latest headlines on both assets
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About Tractor Supply Co
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
