Tractor Supply Co vs Workiva Inc — how do they compare? Tractor Supply Co trades at $30.37 (market cap $15.89B), while Workiva Inc trades at $55.02 (market cap $3.21B). The key difference: Tractor Supply Co is far larger — about 5× Workiva Inc's market cap, and Tractor Supply Co pays a 3.17% dividend while Workiva Inc pays none. Which is the better fit depends on your goals.
| TSCO | WK | |
|---|---|---|
Market Cap | $15.89B | $3.21B |
Sector | Consumer Cyclical | Technology |
52-Week High | $62.65 | $93.31 |
52-Week Low | $29.14 | $44.31 |
Enterprise Value | $22.08B | $3.14B |
Dividend Yield | 3.17% | — |
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Workiva (WK) trades at $57.19, showing minimal daily movement with a 0.02% gain. The stock maintains a bullish technical outlook with strong analyst support (88.9% buy ratings) and a $71 consensus price target. Recent quarterly earnings consistently beat expectations, with Q1 2026 EPS of $0.77 surpassing the $0.66 estimate. Revenue growth continues with 2026 projections showing $926 million and a return to profitability at 1.53% net margin.
The outlook remains positive given Workiva's dominant market position in compliance software and AI-powered platform growth. Key risks include high valuation multiples (P/E 238.25) and competitive pressures in the enterprise software space. The stock offers 24% upside to consensus targets but requires monitoring of execution against elevated expectations.
Trailing returns across standard periods
Latest headlines on both assets
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →Workiva is a leading provider of cloud-based platforms for complex reporting and compliance. It enables organizations to connect and manage data across financial reporting, ESG (Environmental, Social, and Governance), and GRC (Governance, Risk, and Compliance), serving as a single source of truth for auditable, transparent disclosures to regulators and stakeholders.
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