Tractor Supply Co vs WD 40 Company — how do they compare? Tractor Supply Co trades at $30.37 (market cap $15.89B), while WD 40 Company trades at $237.72 (market cap $3.22B). The key difference: Tractor Supply Co is far larger — about 4.9× WD 40 Company's market cap, and Tractor Supply Co pays the higher dividend (3.17%). Which is the better fit depends on your goals.
| TSCO | WDFC | |
|---|---|---|
Market Cap | $15.89B | $3.22B |
Sector | Consumer Cyclical | Technology |
52-Week High | $62.65 | $264.91 |
52-Week Low | $29.14 | $187.52 |
Enterprise Value | $22.08B | $3.27B |
Dividend Yield | 3.17% | 1.7% |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
WDFC trades at $239.59, down 2.92% today, with a bullish technical signal supported by moving averages and ADX indicators. Recent Q2 2026 earnings beat expectations at $2.33 EPS versus $1.58 expected, driven by strong sales growth. The company maintains solid profitability with a 13.22% net income margin and positive operating cash flow of $87.93 million in 2025, though 2026 projections show slight margin compression.
The outlook is mixed: strong brand moat and consistent cash flow support dividends, but high valuation multiples (P/E 37.5) and analyst caution (71% hold rating) limit near-term upside. Risks include input cost pressures and competitive maintenance markets. Institutional sentiment leans neutral despite recent earnings strength.
Trailing returns across standard periods
Latest headlines on both assets
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →