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Compare Tractor Supply Co (TSCO) vs Vanguard High Dividend Yield ETF (VYM) Price & Performance

Tractor Supply CoTrade
Vanguard High Dividend Yield ETFTrade

Price performance (Past 24H)

Key statistics

Tractor Supply Co vs Vanguard High Dividend Yield ETF — how do they compare? Tractor Supply Co trades at $35.97 (market cap $18.39B), while Vanguard High Dividend Yield ETF trades at $166.53. The key difference: Tractor Supply Co pays a 2.72% dividend while Vanguard High Dividend Yield ETF pays none, and Vanguard High Dividend Yield ETF is trading nearer its 52-week high, Tractor Supply Co nearer its low. Which is the better fit depends on your goals.

TSCOVYM
Market Cap
$18.39B
Sector
Consumer Cyclical
52-Week High
$62.65$166.14
52-Week Low
$29.14$136.63
Enterprise Value
$24.70B
Dividend Yield
2.72%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Tractor Supply Co

TSCO trades at $34.62, up 0.17% today, with a bullish technical signal from moving averages but bearish oscillators. The stock has missed earnings expectations for three consecutive quarters, with Q3 2026 results pending. Revenue has grown steadily from $14.2B in 2022 to $15.5B in 2025, though net income margin has declined. Recent news highlights cost pressures and a lowered 2026 outlook, alongside strategic initiatives like pet product expansion and dividend payments.

The outlook is mixed: a consensus price target of $36.29 suggests modest upside, but near-term headwinds from weak discretionary demand and higher costs pose risks. Long-term opportunities include digital growth and store investments, yet investor sentiment remains cautious amid earnings misses and guidance cuts.

Vanguard High Dividend Yield ETF

VYM trades at $166.36, up 0.18% today, with a bullish technical signal from moving averages but overbought RSI readings. The ETF focuses on high dividend yield stocks, offering income appeal, though key valuation ratios like P/E and P/B are not available. Recent news highlights institutional position adjustments and discussions on its role in retirement income portfolios.

Outlook is mixed: technical indicators suggest near-term caution due to overbought conditions, while the dividend strategy supports long-term income. Risks include market volatility and yield compression. Analyst sentiment is generally positive for income-focused investors, but monitor for pullbacks.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Tractor Supply Co

Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).

Read more on TSCO

About Vanguard High Dividend Yield ETF

The advisor employs an indexing investment approach designed to track the performance of the index, which consists of common stocks of companies that pay dividends that generally are higher than average. The advisor attempts to replicate the target index by investing all, or substantially all, of the fund's assets in the stocks that make up the index, holding each stock in approximately the same proportion as its weighting in the index.

Read more on VYM