Tractor Supply Co vs Vital Farms Inc — how do they compare? Tractor Supply Co trades at $29.67 (market cap $15.89B), while Vital Farms Inc trades at $13.16 (market cap $590.45M). The key difference: Tractor Supply Co is far larger — about 26.9× Vital Farms Inc's market cap, and Tractor Supply Co pays a 3.17% dividend while Vital Farms Inc pays none. Which is the better fit depends on your goals.
| TSCO | VITL | |
|---|---|---|
Market Cap | $15.89B | $590.45M |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $62.65 | $52.41 |
52-Week Low | $29.14 | $8.28 |
Enterprise Value | $22.08B | $593.26M |
Dividend Yield | 3.17% | — |
Trailing returns across standard periods
Latest headlines on both assets
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →