Tractor Supply Co vs Viking Holdings Ltd Ordinary Shares — how do they compare? Tractor Supply Co trades at $33.5 (market cap $16.94B), while Viking Holdings Ltd Ordinary Shares trades at $81.62 (market cap $36.29B). The key difference: Viking Holdings Ltd Ordinary Shares is far larger — about 2.1× Tractor Supply Co's market cap, and Tractor Supply Co pays a 2.95% dividend while Viking Holdings Ltd Ordinary Shares pays none. Which is the better fit depends on your goals — on Pluang, investors hold Tractor Supply Co for 88 Days and Viking Holdings Ltd Ordinary Shares for 0 Days on average.
| TSCO | VIK | |
|---|---|---|
Market Cap | $16.94B | $36.29B |
Volume | 10,333,598 | 2,522,956 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $56.37 | $108.26 |
52-Week Low | $29.14 | $57.08 |
Typical Hold Time | 88 Days | 0 Days |
Enterprise Value | $23.26B | $38.67B |
Dividend Yield | 2.95% | — |
Signals from Pluang's Aura AI — not financial advice
TSCO trades at $33.48, up 3.69% today, with a bullish technical signal from moving averages. The company reported revenue of $15.52B for 2025, with a net income margin of 6.42%, though recent quarters have seen earnings misses. Analyst consensus is a Buy with a $37.00 price target, and the company maintains a 17-year dividend growth streak, with a recent dividend declared for September 2026.
The outlook is mixed; strong fundamentals and dividend history support long-term value, but near-term risks include earnings misses and competitive pressures. The stock offers potential upside to the consensus target, but investors should weigh execution risks against the company's solid market position.
No Aura AI signal available yet.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →Viking operates river, ocean, and expedition cruises. Its itineraries focus on destination-based travel across Europe, the Americas, and other regions.
Read more on VIK →