Tractor Supply Co vs Vanguard Dividend Appreciation Index Fund ETF — how do they compare? Tractor Supply Co trades at $33.5 (market cap $17.44B), while Vanguard Dividend Appreciation Index Fund ETF trades at $237.56 (market cap $132.40B). The key difference: Vanguard Dividend Appreciation Index Fund ETF is far larger — about 7.6× Tractor Supply Co's market cap, and Tractor Supply Co pays a 2.87% dividend while Vanguard Dividend Appreciation Index Fund ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Tractor Supply Co for 88 Days and Vanguard Dividend Appreciation Index Fund ETF for 133 Days on average.
| TSCO | VIG | |
|---|---|---|
Market Cap | $17.44B | $132.40B |
Volume | 10,598,723 | 1,287,188 |
Sector | Consumer Cyclical | — |
52-Week High | $56.37 | $246.61 |
52-Week Low | $29.14 | $210.70 |
Typical Hold Time | 88 Days | 133 Days |
Enterprise Value | $23.76B | — |
Dividend Yield | 2.87% | — |
Signals from Pluang's Aura AI — not financial advice
Tractor Supply (TSCO) trades at $32.52, up 0.71% today, with a bullish technical signal from moving averages. The company reported revenue growth to $15.52B in 2025, but net income margin has declined to 6.42%, and it missed earnings estimates for three consecutive quarters. Recent news highlights community initiatives and a new distribution center opening, while some institutional investors reduced positions.
Outlook is mixed: analyst consensus is a Buy with a $36.76 price target, but earnings misses and margin pressure pose risks. The dividend streak remains a positive, yet competitive and cyclical headwinds require monitoring for sustained shareholder value.
VIG trades at $236.99, down 0.32% on the day, with a bullish technical signal from moving averages. The ETF focuses on dividend growth companies with at least 10 consecutive years of dividend increases, offering a lower yield but stronger growth profile compared to peers. Recent quarterly dividend increased 7.5%, though year-to-date growth remains modest at 3.3%.
Outlook remains positive for long-term investors seeking dividend growth, with VIG averaging 10% annual returns since inception. Key risks include slower dividend growth pace and exclusion of high-yield stocks by design. The ETF's quality focus provides defensive characteristics but may lag during strong growth markets.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →The advisor employs an indexing investment approach designed to track the performance of the index, which consists of common stocks of companies that have a record of increasing dividends over time. The advisor attempts to replicate the target index by investing all, or substantially all, of its assets in the stocks that make up the index, holding each stock in approximately the same proportion as its weighting in the index.
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