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Compare Tractor Supply Co (TSCO) vs Upstart Holdings Inc (UPST) Price & Performance

Tractor Supply CoTrade
Upstart Holdings IncTrade

Price performance (Past 24H)

Key statistics

Tractor Supply Co vs Upstart Holdings Inc — how do they compare? Tractor Supply Co trades at $34 (market cap $17.72B), while Upstart Holdings Inc trades at $26.01 (market cap $2.52B). The key difference: Tractor Supply Co is far larger — about 7× Upstart Holdings Inc's market cap, and Tractor Supply Co pays a 2.82% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals.

TSCOUPST
Market Cap
$17.72B$2.52B
Sector
Consumer CyclicalFinancials
52-Week High
$60.61$68.11
52-Week Low
$29.14$24.22
Enterprise Value
$24.03B
Dividend Yield
2.82%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Tractor Supply Co

Tractor Supply Company (TSCO) trades at $35.29, up 0.86% today, with a bullish technical signal from moving averages but mixed oscillators. Recent quarterly earnings have missed expectations, though revenue grew to $15.52B in 2025. The company maintains a strong ROE of 39.51% and announced a $0.24 dividend for H2-26. Analyst consensus is split, with a $36.29 price target slightly above the current price.

The outlook is cautiously optimistic given TSCO's solid profitability and strategic initiatives in pet care and logistics, but risks include cyclical sales pressures and margin compression. Upside potential exists if the company meets future earnings estimates and executes its growth plans effectively.

Upstart Holdings Inc

Upstart Holdings (UPST) trades at $26.98, down 3.81% on the day, reflecting recent bearish momentum amid mixed earnings performance. The stock shows oversold technical signals with an RSI of 18.98, while fundamentals highlight a return to profitability in 2025 with net income of $53.60M on $1.02B revenue. Recent news indicates strategic refocus on personal loans and AI-driven lending growth, though cash flow volatility and high debt levels pose concerns. Analyst consensus remains divided with a $45.00 price target suggesting significant upside potential from current levels.

The outlook for UPST hinges on execution in AI-powered lending expansion and margin improvement, with risks including consumer credit stress and competitive pressures. Institutional sentiment is cautiously optimistic, but investors should monitor debt management and quarterly earnings consistency for sustained recovery.

Returns comparison

Trailing returns across standard periods

About Tractor Supply Co

Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).

Read more on TSCO

About Upstart Holdings Inc

Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.

Read more on UPST