Compare Tractor Supply Co (TSCO) vs United Parcel Service Inc (UPS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Tractor Supply Co vs United Parcel Service Inc — how do they compare? Tractor Supply Co trades at $35.28 (market cap $18.39B), while United Parcel Service Inc trades at $104.76 (market cap $88.85B). The key difference: United Parcel Service Inc is far larger — about 4.8× Tractor Supply Co's market cap, and United Parcel Service Inc pays the higher dividend (6.28%). Which is the better fit depends on your goals.
| TSCO | UPS | |
|---|---|---|
Market Cap | $18.39B | $88.85B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $62.65 | $120.00 |
52-Week Low | $29.14 | $82.58 |
Enterprise Value | $24.70B | $112.87B |
Dividend Yield | 2.72% | 6.28% |
Volume | — | 2,288,643 |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
TSCO trades at $34.62, up 0.17% today, with a bullish technical signal from moving averages but bearish oscillators. The stock has missed earnings expectations for three consecutive quarters, with Q3 2026 results pending. Revenue has grown steadily from $14.2B in 2022 to $15.5B in 2025, though net income margin has declined. Recent news highlights cost pressures and a lowered 2026 outlook, alongside strategic initiatives like pet product expansion and dividend payments.
The outlook is mixed: a consensus price target of $36.29 suggests modest upside, but near-term headwinds from weak discretionary demand and higher costs pose risks. Long-term opportunities include digital growth and store investments, yet investor sentiment remains cautious amid earnings misses and guidance cuts.
UPS trades at $104.71, up 0.22% on the day, with a bearish technical signal but strong fundamentals including a 29.66% ROE and consistent earnings beats. Revenue has declined from $100.3B in 2022 to $88.7B in 2025, though Q2 2026 showed a 7.6% YoY increase. The company maintains a solid dividend yield of 6.3% and is executing a strategic shift away from low-margin Amazon volume.
The outlook is mixed; analyst consensus is a Buy with a $117.90 price target, but technicals and declining net income pose risks. Opportunities include margin improvement from automation and healthcare logistics, while risks involve high dividend payout relative to free cash flow and economic sensitivity.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Tractor Supply Co
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →About United Parcel Service Inc
United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →
