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Compare Tractor Supply Co (TSCO) vs Unity Software Inc (U) Price & Performance

Tractor Supply CoTrade
Unity Software IncTrade

Price performance (Past 24H)

Key statistics

Tractor Supply Co vs Unity Software Inc — how do they compare? Tractor Supply Co trades at $33.5 (market cap $16.94B), while Unity Software Inc trades at $46.21 (market cap $20.00B). The key difference: Unity Software Inc is the larger of the two by market cap, and Tractor Supply Co pays a 2.95% dividend while Unity Software Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Tractor Supply Co for 88 Days and Unity Software Inc for 50 Days on average.

TSCOU
Market Cap
$16.94B$20.00B
Volume
10,333,59812,798,386
Sector
Consumer CyclicalTechnology
52-Week High
$56.37$49.47
52-Week Low
$29.14$17.13
Typical Hold Time
88 Days50 Days
Enterprise Value
$23.26B$19.88B
Dividend Yield
2.95%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Tractor Supply Co

TSCO trades at $33.48, up 3.69% today, with a bullish technical signal from moving averages. The company reported revenue of $15.52B for 2025, with a net income margin of 6.42%, though recent quarters have seen earnings misses. Analyst consensus is a Buy with a $37.00 price target, and the company maintains a 17-year dividend growth streak, with a recent dividend declared for September 2026.

The outlook is mixed; strong fundamentals and dividend history support long-term value, but near-term risks include earnings misses and competitive pressures. The stock offers potential upside to the consensus target, but investors should weigh execution risks against the company's solid market position.

Unity Software Inc

Unity Software (U) trades at $45.89, up 2.09% today, with strong technical momentum and bullish analyst sentiment. The stock shows improving fundamentals with revenue stabilizing around $1.8B-$2.0B and narrowing losses, though profitability remains negative. Recent catalysts include Meta VR Glasses support and positive sector momentum from Accenture's earnings. Technical indicators show the stock trading near resistance at $46 with overbought short-term RSI conditions.

Outlook remains cautiously optimistic with 82% analyst buy ratings and $45.27 consensus target. Key opportunities include VR/AR growth and advertising platform expansion, while risks center on persistent losses, high valuation multiples, and competitive pressures. The stock's current level near analyst targets suggests limited near-term upside without significant earnings improvement.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

TSCO
100% Buy0% Sell
Avg holding period · 88 Days
U

No sentiment data available yet.

Top news

Latest headlines on both assets

About Tractor Supply Co

Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).

Read more on TSCO →

About Unity Software Inc

Unity Software Inc provides a software platform for creating and operating interactive, real-time 3D content. The platform can be used to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The business is spread across the United States, Greater China, EMEA, APAC and Other Americas, of which key revenue is derived from the EMEA region. The products are used in the gaming industry, architecture and construction sector, animation industry, and designing sector.

Read more on U →