T Rowe Price Group Inc vs VF Corp — how do they compare? T Rowe Price Group Inc trades at $113.73 (market cap $24.26B), while VF Corp trades at $14.63 (market cap $5.81B). The key difference: T Rowe Price Group Inc is far larger — about 4.2× VF Corp's market cap, and T Rowe Price Group Inc pays the higher dividend (4.57%). Which is the better fit depends on your goals.
| TROW | VFC | |
|---|---|---|
Market Cap | $24.26B | $5.81B |
Sector | Financials | Consumer Cyclical |
52-Week High | $121.68 | $21.55 |
52-Week Low | $86.19 | $12.21 |
Enterprise Value | $21.46B | $10.09B |
Dividend Yield | 4.57% | 2.44% |
Signals from Pluang's Aura AI — not financial advice
T. Rowe Price (TROW) trades at $111.49, down 2.0% on the day, with a bearish technical signal from moving averages. The stock shows solid fundamentals with a P/E of 11.42, net income margin of 29.26%, and consistent dividend payments of $1.30 per share. Recent Q2 2026 earnings beat expectations with EPS of $2.57 versus $2.51 estimated, driven by higher assets under management and advisory revenue.
The outlook is mixed: strong profitability and a consensus price target of $112.17 offer upside, but bearish technicals and expense pressures pose risks. Investor sentiment is cautious with 63% analyst hold ratings, reflecting concerns over net outflows and market volatility impacting asset management fees.
VFC stock trades at $14.69, down 1.41% on the day, reflecting ongoing pressure from recent earnings misses and weak Vans brand performance. Technical indicators are bearish, with the price near key support at $14.00. Fundamentally, revenue has declined from $11.8B in 2022 to $9.5B in 2025, with net losses in 2024 and 2025, though 2026 projects a return to profitability. The company is focused on deleveraging, with debt-to-asset ratio improving to 42.42% in 2025.
The outlook remains challenging due to brand-specific headwinds and macro pressures, but cost controls and a raised fiscal 2027 revenue outlook offer some optimism. Risks include persistent Vans weakness and consumer sentiment, while the consensus price target of $17.44 suggests modest upside if turnaround efforts gain traction.
Trailing returns across standard periods
T. Rowe Price provides asset-management services for individual and institutional investors. It offers a broad range of no-load U.S. and international stock, hybrid, bond, and money market funds. At the end of August 2022, the firm had $1.339 trillion in managed assets, composed of equity (54%), balanced (30%), fixed-income (13%), and alternatives (3%) offerings. Approximately two thirds of the company's managed assets are held in retirement-based accounts, which provides T. Rowe Price with a somewhat stickier client base than most of its peers. The firm also manages private accounts, provides retirement planning advice, and offers discount brokerage and trust services. The company is primarily a U.S.-based asset manager, deriving just under 10% of its AUM from overseas.
Read more on TROW →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →