Compare Tripadvisor Inc Common Stock (TRIP) vs VF Corp (VFC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Tripadvisor Inc Common Stock vs VF Corp — how do they compare? Tripadvisor Inc Common Stock trades at $8.79 (market cap $1.03B), while VF Corp trades at $12.94 (market cap $5.08B). The key difference: VF Corp is far larger — about 4.9× Tripadvisor Inc Common Stock's market cap, and VF Corp pays a 2.79% dividend while Tripadvisor Inc Common Stock pays none. Which is the better fit depends on your goals.
| TRIP | VFC | |
|---|---|---|
Market Cap | $1.03B | $5.08B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $19.14 | $21.55 |
52-Week Low | $8.82 | $12.91 |
Enterprise Value | $1.08B | $9.36B |
Dividend Yield | — | 2.79% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Tripadvisor (TRIP) trades at $9.085, down 2.57% on the day, with a bearish technical signal and mixed earnings performance. The company reported Q2 2026 EPS of $0.35, missing estimates of $0.375, but maintains a strong gross margin of 92.11%. Recent news highlights insider selling and competitive pressures from AI travel tools, while the sale of TheFork subsidiary provides cash proceeds.
Outlook remains cautious with a consensus price target of $11.80, but risks include declining revenue forecasts for 2026, net cash outflows, and market share erosion. Upside hinges on Viator's growth and cost management, yet investor sentiment is tempered by execution challenges and macroeconomic headwinds.
VFC trades at $13.20, down 1.86% on the day, with a bearish technical outlook despite attractive valuation metrics including a P/E of 19.13 and P/S of 0.55. Recent earnings showed mixed results with Q4 2025 beating expectations but Q1 and Q2 2026 missing estimates. The company faces challenges with Vans brand weakness offsetting strength in Outdoor brands, though management has raised fiscal 2027 sales guidance. Cash flow trends show improvement with 2026 projecting positive net cash flow of $32 million.
The investment case balances discounted valuation against execution risks. Analyst consensus leans neutral with a $17.38 price target representing 32% upside potential. Key risks include persistent Vans underperformance, consumer sentiment headwinds, and debt management challenges. The turnaround story depends on successful brand execution and margin improvement in the second half of 2026.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Tripadvisor Inc Common Stock
TripAdvisor is the world's leading travel metasearch company. The website offers 1 billion reviews and information on about 8 million accommodations, restaurants, experiences, airlines, and cruises. In 2021, 74% of revenue came from the company's core segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 20% of sales in 2021, and TheFork, its dining brand, represented 9% of revenue (about 3% of sales were intersegment, which are eliminated from consolidated revenue).
Read more on TRIP →About VF Corp
VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →
