Tripadvisor Inc Common Stock vs Upstart Holdings Inc — how do they compare? Tripadvisor Inc Common Stock trades at $11.04 (market cap $1.26B), while Upstart Holdings Inc trades at $29.93 (market cap $2.94B). The key difference: Upstart Holdings Inc is far larger — about 2.3× Tripadvisor Inc Common Stock's market cap. Which is the better fit depends on your goals.
| TRIP | UPST | |
|---|---|---|
Market Cap | $1.26B | $2.94B |
Sector | Consumer Cyclical | Financials |
52-Week High | $19.14 | $73.76 |
52-Week Low | $9.24 | $24.22 |
Enterprise Value | $1.31B | — |
Signals from Pluang's Aura AI — not financial advice
Tripadvisor (TRIP) trades at $10.78, up 3.45% today, but faces bearish technical signals with recent earnings misses. The company maintains strong gross margins at 92.11% but struggles with thin net income margins of 0.27%. Recent Q2 2026 results missed expectations, though the $700M sale of TheFork to American Express provides strategic focus and cash infusion. Analyst consensus is mixed with 62.5% hold ratings and a $13.71 price target suggesting 27% upside potential from current levels.
TRIP presents a turnaround opportunity with simplified operations post-TheFork sale and Viator's growth potential, but faces persistent search-related pressures and uneven travel demand. The stock trades at reasonable valuations (P/S 0.7x) but carries execution risks amid competitive threats. Cash flow trends show volatility, with negative net cash flow projected for 2026, requiring careful monitoring of the company's strategic execution.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
TripAdvisor is the world's leading travel metasearch company. The website offers 1 billion reviews and information on about 8 million accommodations, restaurants, experiences, airlines, and cruises. In 2021, 74% of revenue came from the company's core segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 20% of sales in 2021, and TheFork, its dining brand, represented 9% of revenue (about 3% of sales were intersegment, which are eliminated from consolidated revenue).
Read more on TRIP →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →