Thomson Reuters Corp vs Vital Farms Inc — how do they compare? Thomson Reuters Corp trades at $104.52 (market cap $45.38B), while Vital Farms Inc trades at $11.57 (market cap $496.50M). The key difference: Thomson Reuters Corp is far larger — about 91.4× Vital Farms Inc's market cap, and Thomson Reuters Corp pays a 2.5% dividend while Vital Farms Inc pays none. Which is the better fit depends on your goals.
| TRI | VITL | |
|---|---|---|
Market Cap | $45.38B | $496.50M |
Sector | Industrials | Consumer Staples |
52-Week High | $178.77 | $52.41 |
52-Week Low | $76.55 | $8.28 |
Enterprise Value | $48.00B | $583.51M |
Dividend Yield | 2.5% | — |
Signals from Pluang's Aura AI — not financial advice
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Vital Farms (VITL) trades at $12.24, down 2.16% amid bearish technical signals and challenging Q2 2026 results with a net loss of $0.47 per share. Revenue declined 10.1% year-over-year to $166 million due to industry oversupply and competitive pressures. The company secured $125 million in term loan financing in August 2026 to support operations. Analyst consensus remains positive with a $13.00 price target and 56% buy ratings, though profitability metrics show significant compression with net income margin at 0.02%.
The stock faces near-term headwinds from operational challenges but maintains analyst support. Investment opportunity exists if the company can navigate industry oversupply and restore profitability. Key risks include persistent margin pressure, competitive pricing gaps, and execution of the new financing strategy. The current valuation at 11.77 P/E appears reasonable if earnings recovery materializes.
Trailing returns across standard periods
Thomson Reuters is the result of the $17.6 billion megamerger of Canada's Thomson and the United Kingdom's Reuters Group in 2008 and the 2018 carve-out of its finance and risk business, Refinitiv, in which it holds a 45% stake. In 2019, the company agreed to exchange its 45% stake in Refinitiv for a 15% stake in LSE, which closed in early 2021. Since the divestiture, the company is more concentrated on selling its flagship legal data and software, Westlaw, and its tax accounting software, Onesource. Reuters sees roughly 80% of revenue and 70% of expenses attributed to the United States, while the remainder (largely through the global print and Reuters News segments) is distributed across Latin America, Europe, the Middle East, Africa, and Asia-Pacific.
Read more on TRI →Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →