TKO Group Holdings Inc vs Yum! Brands, Inc. — how do they compare? TKO Group Holdings Inc trades at $178.87 (market cap $13.28B), while Yum! Brands, Inc. trades at $145 (market cap $39.02B). The key difference: Yum! Brands, Inc. is far larger — about 2.9× TKO Group Holdings Inc's market cap, and Yum! Brands, Inc. pays the higher dividend (2.1%). Which is the better fit depends on your goals — on Pluang, investors hold TKO Group Holdings Inc for 30 Days and Yum! Brands, Inc. for 132 Days on average.
| TKO | YUM | |
|---|---|---|
Market Cap | $13.28B | $39.02B |
Volume | 857,653 | 2,597,636 |
Sector | Media | Consumer Cyclical |
52-Week High | $224.96 | $168.16 |
52-Week Low | $175.58 | $135.77 |
Typical Hold Time | 30 Days | 132 Days |
Enterprise Value | $17.64B | $50.63B |
Dividend Yield | 1.74% | 2.1% |
Signals from Pluang's Aura AI — not financial advice
TKO trades at $181.54, up 1.62% on the day, but technical indicators signal a bearish trend. The company reported mixed Q2 2026 earnings, missing EPS estimates but beating on revenue, and raised full-year guidance. Strong analyst sentiment persists with an 89% buy rating and a $227 consensus price target, suggesting significant upside. Recent news highlights media rights strength and a declared dividend.
The outlook is cautiously optimistic given solid fundamentals and analyst support, but risks include execution on guidance and competitive pressures. The stock's high P/E of 63.73 indicates premium valuation, requiring sustained growth to justify. Near-term price action may be influenced by technical resistance and Q3 earnings results.
YUM trades at $140.35, up 0.36% today, with a bullish technical signal despite mixed moving averages. Revenue grew to $8.21B in 2025, with net income of $1.56B and strong cash flow. Recent news highlights KFC's Open House launch and the completed Pizza Hut sale, streamlining the portfolio. Analysts maintain a consensus Buy rating with a $170.44 target, though some express caution amid sector pressures.
The outlook is positive with earnings beats and strategic refocusing, but risks include high debt levels and consumer spending sensitivity. Upside potential exists if growth initiatives succeed, yet investors should weigh competitive and macroeconomic headwinds.
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Latest headlines on both assets
TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →