TKO Group Holdings Inc vs Wix.Com Ltd — how do they compare? TKO Group Holdings Inc trades at $181.83 (market cap $13.70B), while Wix.Com Ltd trades at $51.4 (market cap $2.23B). The key difference: TKO Group Holdings Inc is far larger — about 6.1× Wix.Com Ltd's market cap, and TKO Group Holdings Inc pays a 1.7% dividend while Wix.Com Ltd pays none. Which is the better fit depends on your goals.
| TKO | WIX | |
|---|---|---|
Market Cap | $13.70B | $2.23B |
Sector | Technology | Technology |
52-Week High | $224.96 | $184.24 |
52-Week Low | $155.61 | $40.43 |
Enterprise Value | $17.88B | $1.80B |
Dividend Yield | 1.7% | — |
Signals from Pluang's Aura AI — not financial advice
TKO trades at $182.79, down 1.26% on the day, with a bearish technical signal from moving averages. The stock shows strong analyst support with 89% buy ratings and a consensus price target of $228.40. Recent financials indicate revenue growth to $5.1B in 2026 with a net income margin of 4.47%, though valuation ratios like a P/E of 67.95 appear elevated. Key developments include a completed $800 million share repurchase and strong UFC event viewership.
The outlook for TKO is positive based on robust analyst consensus and expanding monetization from media deals, but risks include high valuation and recent insider selling. Earnings momentum needs to justify premium multiples, with the next quarterly report on August 3, 2026, critical for confirming growth trajectory.
Wix.com trades at $51.12, down 0.64% on the day, with a mixed technical outlook showing bullish moving averages but overbought RSI levels. Revenue growth remains strong, reaching $1.99B in 2025, though net income margin turned negative at -1.97%. Recent news includes product launches like Wix Headless AI integration and multiple law firm investigations into potential securities fraud following a 56% stock decline in H1 2026.
The stock presents a high-risk, high-reward profile with a consensus price target of $77.50 implying 52% upside, but faces headwinds from earnings volatility, negative equity, and legal scrutiny. Long-term growth drivers in AI and small business tools are countered by near-term execution risks and competitive pressures in the website-building space.
Trailing returns across standard periods
Latest headlines on both assets
TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →