Compare Trip.com Group Ltd (TCOM) vs VF Corp (VFC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Trip.com Group Ltd vs VF Corp — how do they compare? Trip.com Group Ltd trades at $39.39 (market cap $26.04B), while VF Corp trades at $12.94 (market cap $5.19B). The key difference: Trip.com Group Ltd is far larger — about 5× VF Corp's market cap, and VF Corp pays the higher dividend (2.73%). Which is the better fit depends on your goals.
| TCOM | VFC | |
|---|---|---|
Market Cap | $26.04B | $5.19B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $78.96 | $21.55 |
52-Week Low | $39.19 | $12.91 |
Enterprise Value | $18.64B | $9.47B |
Dividend Yield | 0.42% | 2.73% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Trip.com (TCOM) trades at $40.50, down 1.29% recently, with technical indicators showing a bearish short-term trend amid oversold RSI signals. The company reported strong 2025 revenue of $62.41B and net income of $33.29B, with high profitability margins, but faces headwinds from a recent $770M antitrust penalty in China (Reuters, 2026-07-24). Valuation ratios like P/E of 6.01 suggest potential undervaluation relative to earnings.
Outlook: Analyst consensus is bullish with a $59.29 price target (67% buy ratings), but near-term risks include regulatory scrutiny and mixed quarterly earnings. Long-term growth hinges on travel demand recovery and operational adjustments post-penalty.
VFC trades at $13.20, down 1.86% on the day, with a bearish technical outlook despite attractive valuation metrics including a P/E of 19.13 and P/S of 0.55. Recent earnings showed mixed results with Q4 2025 beating expectations but Q1 and Q2 2026 missing estimates. The company faces challenges with Vans brand weakness offsetting strength in Outdoor brands, though management has raised fiscal 2027 sales guidance. Cash flow trends show improvement with 2026 projecting positive net cash flow of $32 million.
The investment case balances discounted valuation against execution risks. Analyst consensus leans neutral with a $17.38 price target representing 32% upside potential. Key risks include persistent Vans underperformance, consumer sentiment headwinds, and debt management challenges. The turnaround story depends on successful brand execution and margin improvement in the second half of 2026.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Trip.com Group Ltd
Trip.com is the largest online travel agent in China and is positioned to benefit from the country's rising demand for higher-margin outbound travel as passport penetration is only 12% in China. The company generated about 78% of sales from accommodation reservations and transportation ticketing in 2020. The rest of revenue comes from package tours and corporate travel. Prior to the pandemic in 2019, the company generated 25% of revenue from international business, which is important to its margin expansion. Most of sales come from websites and mobile platforms, while the rest come from call centers. The competes in a crowded OTA industry in China, including Meituan, Alibaba-backed Fliggy, Toncheng, and Qunar. The company was founded in 1999 and listed on the Nasdaq in December 2003.
Read more on TCOM →About VF Corp
VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →
