Trip.com Group Ltd vs Trade Desk Inc — how do they compare? Trip.com Group Ltd trades at $40.33 (market cap $26.15B), while Trade Desk Inc trades at $14.05 (market cap $6.78B). The key difference: Trip.com Group Ltd is far larger — about 3.9× Trade Desk Inc's market cap, and Trip.com Group Ltd pays a 0.42% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| TCOM | TTD | |
|---|---|---|
Market Cap | $26.15B | $6.78B |
Sector | Consumer Cyclical | Technology |
52-Week High | $78.96 | $54.13 |
52-Week Low | $39.84 | $13.03 |
Enterprise Value | $18.76B | $5.73B |
Dividend Yield | 0.42% | — |
Signals from Pluang's Aura AI — not financial advice
Trip.com Group Limited (TCOM) trades at $40.5, down 1.29% over the past day, reflecting recent bearish technical momentum. The stock shows strong fundamentals with a P/E of 6.09, net income margin of 48.65%, and robust cash flow from operations of $19.63 billion in 2024. Recent news highlights a $770 million antitrust penalty from Chinese regulators, potentially impacting future operations. Earnings have been mixed, with a beat in Q3 2025 but misses in Q4 2025 and Q1 2026, while Q2 2026 results are pending.
The outlook remains cautiously optimistic given Wall Street's consensus buy rating and $59.29 price target, implying significant upside. Key risks include regulatory scrutiny in China and competitive pressures in the travel sector. Investors should weigh strong profitability and low valuation against potential headwinds from recent legal challenges and earnings volatility.
TTD trades at $14.02, down 2.84% on the day, with a mixed technical picture showing bullish overall signals but bearish moving averages. Revenue grew to $2.9B in 2025, but net income margin slipped to 15.3%, and recent Q2 2026 earnings missed expectations. The company announced a 15% workforce cut in September 2026 to streamline operations amid slowing ad demand.
The outlook is cautious; cost-cutting may improve efficiency, but near-term revenue growth challenges and competitive pressures pose risks. Analysts are divided, with a consensus price target of $14.07, slightly above the current price, suggesting limited upside without stronger earnings catalysts.
Trailing returns across standard periods
Latest headlines on both assets
Trip.com is the largest online travel agent in China and is positioned to benefit from the country's rising demand for higher-margin outbound travel as passport penetration is only 12% in China. The company generated about 78% of sales from accommodation reservations and transportation ticketing in 2020. The rest of revenue comes from package tours and corporate travel. Prior to the pandemic in 2019, the company generated 25% of revenue from international business, which is important to its margin expansion. Most of sales come from websites and mobile platforms, while the rest come from call centers. The competes in a crowded OTA industry in China, including Meituan, Alibaba-backed Fliggy, Toncheng, and Qunar. The company was founded in 1999 and listed on the Nasdaq in December 2003.
Read more on TCOM →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →