Synchrony Financial vs Zeta Global Holdings Corp — how do they compare? Synchrony Financial trades at $71.7 (market cap $24.69B), while Zeta Global Holdings Corp trades at $21.18 (market cap $5.32B). The key difference: Synchrony Financial is far larger — about 4.6× Zeta Global Holdings Corp's market cap, and Synchrony Financial pays a 1.63% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals.
| SYF | ZETA | |
|---|---|---|
Market Cap | $24.69B | $5.32B |
Sector | Financials | Technology |
52-Week High | $88.47 | $25.24 |
52-Week Low | $63.78 | $14.55 |
Dividend Yield | 1.63% | — |
Enterprise Value | — | $5.23B |
Trailing returns across standard periods
Latest headlines on both assets
Synchrony Financial is a premier consumer financial services company and the largest provider of private-label credit cards in the United States. Spun off from GE Capital in 2014, it operates through a unique B2B2C model, embedding its financing products within the ecosystems of major partners like Amazon, Lowe’s, and PayPal. Synchrony leverages deep data analytics and a diverse multi-platform strategy—spanning retail, health, and auto—to drive customer loyalty and provide specialized credit solutions at the point of sale.
Read more on SYF →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →