Synchrony Financial vs Wayfair Inc — how do they compare? Synchrony Financial trades at $71.7 (market cap $24.69B), while Wayfair Inc trades at $84.8 (market cap $11.58B). The key difference: Synchrony Financial is far larger — about 2.1× Wayfair Inc's market cap, and Synchrony Financial pays a 1.63% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.
| SYF | W | |
|---|---|---|
Market Cap | $24.69B | $11.58B |
Sector | Financials | Consumer Cyclical |
52-Week High | $88.47 | $119.05 |
52-Week Low | $63.78 | $56.42 |
Dividend Yield | 1.63% | — |
Enterprise Value | — | $14.16B |
Trailing returns across standard periods
Latest headlines on both assets
Synchrony Financial is a premier consumer financial services company and the largest provider of private-label credit cards in the United States. Spun off from GE Capital in 2014, it operates through a unique B2B2C model, embedding its financing products within the ecosystems of major partners like Amazon, Lowe’s, and PayPal. Synchrony leverages deep data analytics and a diverse multi-platform strategy—spanning retail, health, and auto—to drive customer loyalty and provide specialized credit solutions at the point of sale.
Read more on SYF →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →