Synchrony Financial vs Upstart Holdings Inc — how do they compare? Synchrony Financial trades at $78.5 (market cap $25.53B), while Upstart Holdings Inc trades at $29.79 (market cap $2.91B). The key difference: Synchrony Financial is far larger — about 8.8× Upstart Holdings Inc's market cap, and Synchrony Financial pays a 1.73% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals.
| SYF | UPST | |
|---|---|---|
Market Cap | $25.53B | $2.91B |
Sector | Financials | Financials |
52-Week High | $88.47 | $73.76 |
52-Week Low | $63.78 | $24.22 |
Dividend Yield | 1.73% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Upstart Holdings trades at $30.21, down 2.83% on the day, with a bullish technical signal supported by moving averages despite recent earnings misses. The company achieved a significant turnaround with $53.6M net income in 2025 after years of losses, driven by 42% revenue growth in Q2 2026. Analyst consensus remains positive with a $47.20 price target, though debt levels have risen to 61.48% of assets.
The outlook balances strong AI-driven loan growth against execution risks and high valuation. Near-term catalysts include the upcoming bank launch and sustained origination growth, while macroeconomic sensitivity and competitive pressures present ongoing challenges for the lending platform.
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Latest headlines on both assets
Synchrony Financial is a premier consumer financial services company and the largest provider of private-label credit cards in the United States. Spun off from GE Capital in 2014, it operates through a unique B2B2C model, embedding its financing products within the ecosystems of major partners like Amazon, Lowe’s, and PayPal. Synchrony leverages deep data analytics and a diverse multi-platform strategy—spanning retail, health, and auto—to drive customer loyalty and provide specialized credit solutions at the point of sale.
Read more on SYF →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →