Synchrony Financial vs Trade Desk Inc — how do they compare? Synchrony Financial trades at $71.7 (market cap $24.69B), while Trade Desk Inc trades at $18.27 (market cap $8.76B). The key difference: Synchrony Financial is far larger — about 2.8× Trade Desk Inc's market cap, and Synchrony Financial pays a 1.63% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| SYF | TTD | |
|---|---|---|
Market Cap | $24.69B | $8.76B |
Sector | Financials | Technology |
52-Week High | $88.47 | $89.76 |
52-Week Low | $63.78 | $17.33 |
Dividend Yield | 1.63% | — |
Enterprise Value | — | $7.78B |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
The Trade Desk (TTD) trades at $18.25, down 1.83% with bearish technical signals. Revenue grew to $2.9B in 2025 with strong 77.8% gross margins, though Q1 2026 EPS missed expectations. Recent executive appointments and the Publicis dispute settlement provide operational stability. The stock faces headwinds from slowing growth and competitive pressure from tech giants.
TTD presents a value opportunity at 21x P/E with 49% analyst buy ratings and $25.23 price target upside. Risks include persistent revenue deceleration and market share loss to walled gardens. The company's profitability and strategic partnerships support long-term potential despite near-term challenges.
Trailing returns across standard periods
Latest headlines on both assets
Synchrony Financial is a premier consumer financial services company and the largest provider of private-label credit cards in the United States. Spun off from GE Capital in 2014, it operates through a unique B2B2C model, embedding its financing products within the ecosystems of major partners like Amazon, Lowe’s, and PayPal. Synchrony leverages deep data analytics and a diverse multi-platform strategy—spanning retail, health, and auto—to drive customer loyalty and provide specialized credit solutions at the point of sale.
Read more on SYF →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →