Compare Direxion Daily Semiconductor Bull 3X Shares (SOXL) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Direxion Daily Semiconductor Bull 3X Shares vs Yum! Brands, Inc. — how do they compare? Direxion Daily Semiconductor Bull 3X Shares trades at $122.7, while Yum! Brands, Inc. trades at $144.94 (market cap $39.61B). The key difference: Yum! Brands, Inc. pays a 2.07% dividend while Direxion Daily Semiconductor Bull 3X Shares pays none, and Direxion Daily Semiconductor Bull 3X Shares is trading nearer its 52-week high, Yum! Brands, Inc. nearer its low. Which is the better fit depends on your goals.
| SOXL | YUM | |
|---|---|---|
Sector | Leveraged / Inverse | Consumer Cyclical |
52-Week High | $300.77 | $168.16 |
52-Week Low | $28.60 | $138.21 |
Market Cap | — | $39.61B |
Enterprise Value | — | $51.22B |
Dividend Yield | — | 2.07% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
SOXL, the Direxion Daily Semiconductor Bull 3X ETF, gained 5.19% to $123.37, reflecting strong bullish momentum in semiconductor stocks. Technical indicators show a bullish overall signal with moving averages supporting upward momentum, while oscillators remain neutral. Recent news highlights ongoing institutional interest in semiconductor ETFs despite warnings about potential short-term volatility and tariff concerns from US trade policy discussions.
The outlook for SOXL remains tied to semiconductor sector performance, with AI demand providing long-term support. However, investors face significant risks from volatility decay inherent in leveraged ETFs, potential tariff impacts, and crowded trading positioning that could trigger sharp corrections. The ETF's performance is highly correlated with major semiconductor stocks like NVIDIA.
YUM trades at $149.59, down 0.74% on the day, with a bearish technical signal from moving averages. The company reported revenue of $8.21B in 2025, with net income of $1.56B and a net margin of 25.4%. Recent developments include the sale of Pizza Hut for approximately $1.5B to LongRange Capital, completed on September 1, 2026, and a declared quarterly dividend of $0.75 per share. Analyst consensus is a buy rating with a price target of $173.60, though technical indicators suggest near-term caution.
Outlook remains supported by strong profitability and strategic portfolio optimization, but risks include high debt levels and competitive pressures. The stock offers potential upside to the consensus target, yet investor sentiment is mixed amid broader market volatility and recent insider selling.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Direxion Daily Semiconductor Bull 3X Shares
SOXL is a leveraged ETF that seeks daily investment results corresponding to 300% of the daily performance of the ICE Semiconductor Index. It is designed as a tactical tool for experienced traders to take a bullish (long) position on the semiconductor sector. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.
Read more on SOXL →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
