Compare SoundHound AI Inc (SOUN) vs Upstart Holdings Inc (UPST) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
SoundHound AI Inc vs Upstart Holdings Inc — how do they compare? SoundHound AI Inc trades at $5.38 (market cap $2.45B), while Upstart Holdings Inc trades at $24.08 (market cap $2.35B). The key difference: SoundHound AI Inc and Upstart Holdings Inc are close in size by market cap, and SoundHound AI Inc is more actively traded (16,881,989 versus 4,203,337). Which is the better fit depends on your goals — on Pluang, investors hold SoundHound AI Inc for 23 Days and Upstart Holdings Inc for 39 Days on average.
| SOUN | UPST | |
|---|---|---|
Market Cap | $2.45B | $2.35B |
Volume | 16,881,989 | 4,203,337 |
Sector | Technology | Financials |
52-Week High | $21.40 | $52.74 |
52-Week Low | $5.52 | $22.81 |
Typical Hold Time | 23 Days | 39 Days |
Enterprise Value | $2.25B | $3.88B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
SoundHound AI (SOUN) trades at $5.39, down 4.26% on the day, with the stock showing bearish technical signals despite recent earnings beats. The company maintains strong revenue growth with 2026 projections at $203M but faces significant net losses (-$137M in 2026). Analyst sentiment remains positive with a 75% buy rating and $9.33 consensus price target, while recent news highlights expansion in automotive and restaurant voice AI deployments.
The stock presents a high-risk, high-reward opportunity with strong growth potential in voice AI markets but faces profitability challenges and negative cash flow trends. Key catalysts include continued revenue expansion and new product launches, while risks include integration challenges and persistent losses requiring careful monitoring of execution milestones.
Upstart Holdings (UPST) trades at $24.10, showing modest daily gains but facing technical bearish signals. The company achieved profitability in 2025 with $1.02B revenue and $53.6M net income, though recent quarters show earnings misses. Analyst sentiment is mixed with a $39.50 price target, while technical indicators suggest near-term resistance at $25. Recent news highlights partnership expansions and securitization activity amid sector-wide pressure on consumer lending stocks.
UPST presents a turnaround story with improving fundamentals but faces execution risks in a challenging lending environment. The stock trades below analyst targets offering potential upside, though volatility remains high given recent earnings misses and competitive pressures. Key catalysts include AI lending platform adoption and credit market stability, while risks involve credit quality deterioration and macroeconomic headwinds affecting loan demand.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About SoundHound AI Inc
SoundHound AI, Inc. is a leading innovator in voice artificial intelligence, specializing in conversational intelligence technology. The company develops a platform that allows businesses to add custom voice assistants and natural language processing capabilities to their products and services, ranging from in-car systems and smart speakers to mobile apps and IoT devices. SoundHound's core technology, including its proprietary speech recognition and natural language understanding models, aims to enable fast, accurate, and deeply integrated voice AI experiences across various industries.
Read more on SOUN →About Upstart Holdings Inc
Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →
