Sony Group Corp vs Trade Desk Inc — how do they compare? Sony Group Corp trades at $24.09 (market cap $138.06B), while Trade Desk Inc trades at $12.4 (market cap $5.72B). The key difference: Sony Group Corp is far larger — about 24.1× Trade Desk Inc's market cap, and Sony Group Corp pays a 0.67% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Sony Group Corp for 96 Days and Trade Desk Inc for 72 Days on average.
| SONY | TTD | |
|---|---|---|
Market Cap | $138.06B | $5.72B |
Volume | 3,986,731 | 14,380,236 |
Sector | Technology | Media |
52-Week High | $30.26 | $54.13 |
52-Week Low | $19.32 | $11.92 |
Typical Hold Time | 96 Days | 72 Days |
Enterprise Value | $135.96B | $4.66B |
Dividend Yield | 0.67% | — |
Signals from Pluang's Aura AI — not financial advice
Sony trades at $23.95, up 0.42% with neutral technical signals. The company shows strong cash flow generation ($2.32T operating cash flow in 2025) and beat earnings expectations in two of the last three quarters. However, 2026 projections indicate potential challenges with negative net income margin and declining revenue. Analyst sentiment remains positive with 11 buy ratings and no sell recommendations among 16 analysts covering the stock.
Sony presents a mixed investment case with solid entertainment assets and cash flow strength offset by near-term profitability concerns. The stock's reasonable valuation (P/E 19.93, P/S 1.75) and strong analyst support provide upside potential, but investors must monitor execution against 2026 guidance and competitive pressures in entertainment markets.
TTD trades at $12.34, down 3.52% today and 68% year-to-date, reflecting bearish technical signals and recent earnings misses. Revenue grew to $2.90B in 2025 with a 15.3% net margin, but 2026 guidance indicates slowing growth. The stock faces pressure from competition and index removal flows, with analyst consensus at a $14.72 price target amid mixed sentiment.
Outlook remains cautious due to competitive threats and slowing revenue growth, though valuation ratios appear low. Key risks include execution challenges and macroeconomic headwinds, while potential upside hinges on market share retention and cost management improvements.
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Latest headlines on both assets
Sony Group is a conglomerate with consumer electronics roots, which not only designs, develops, produces, and sells electronic equipment and devices, but also is engaged in content businesses, such as console and mobile games, music, and movies. Sony is a global top company of CMOS image sensors, game consoles, professional broadcasting cameras, and music publishing, and is one of the top players on digital cameras, wireless earphones, recorded music, movies, and so on. Sony's business portfolio is well diversified with six major business segments. The company fully consolidated Sony Financial in September 2020, which provides life and non-life insurance, banking, and other financial services.
Read more on SONY →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →