Compare Southern Company (SO) vs Zeta Global Holdings Corp (ZETA) Price & Performance

Southern CompanyTrade

Zeta Global Holdings CorpTrade

Price performance (Past 24H)

Key statistics

Southern Company vs Zeta Global Holdings Corp — how do they compare? Southern Company trades at $88.67 (market cap $102.37B), while Zeta Global Holdings Corp trades at $30.48 (market cap $7.73B). The key difference: Southern Company is far larger — about 13.2× Zeta Global Holdings Corp's market cap, and Southern Company pays a 3.42% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals.

	SO	ZETA
Market Cap	$102.37B	$7.73B
Sector	Utilities	Technology
52-Week High	$99.72	$32.68
52-Week Low	$84.08	$14.55
Enterprise Value	$176.47B	$7.62B
Dividend Yield	3.42%	—

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Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Southern Company

No Aura AI signal available yet.

Zeta Global Holdings Corp

ZETA trades at $30.79, down 1.79% today but maintains strong institutional support with 75% analyst buy ratings. The stock shows bullish technical signals with consecutive earnings beats and 44% revenue growth in Q2 2026. Recent news highlights AI platform expansion and partnership opportunities driving investor optimism despite negative net margins.

Outlook remains positive with revenue growth accelerating to $1.6B projected for 2026 and consensus price target of $31.19 offering 1.3% upside. Key risks include rich valuation (P/S 4.59x) and execution challenges in competitive marketing tech space, though AI adoption and institutional inflows support bullish thesis.

Aura AI is an analytical signal, not financial advice — do your own research.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

PowerSecure to provide backup power solution for Keel Infrastructure's Moses Lake data center expansionPRNewsWire · 23 hours agoBullish View details →

ZETA

Zeta shifts to AI infrastructure, posts 43.5% revenue growth and raises 2026 outlookSeeking Alpha · 1 day agoBullish Zeta Global stock jumps 69% in three months, driven by strong AI business growth.Seeking Alpha · 2 days agoBullish Zeta Global shares surge 50% as its unique data cloud drives strong growth and AI-powered marketing.Seeking Alpha · 4 days agoBullish View details →

About Southern Company

Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.

About Zeta Global Holdings Corp

Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.