Compare Southern Company (SO) vs Yum! Brands, Inc. (YUM) Price & Performance

Southern CompanyTrade

Yum! Brands, Inc.Trade

Price performance (Past 24H)

Key statistics

Southern Company vs Yum! Brands, Inc. — how do they compare? Southern Company trades at $85.79 (market cap $99.10B), while Yum! Brands, Inc. trades at $144.69 (market cap $39.02B). The key difference: Southern Company is far larger — about 2.5× Yum! Brands, Inc.'s market cap, and Southern Company pays the higher dividend (3.53%). Which is the better fit depends on your goals — on Pluang, investors hold Southern Company for 13 Days and Yum! Brands, Inc. for 132 Days on average.

	SO	YUM
Market Cap	$99.10B	$39.02B
Volume	5,985,559	2,597,636
Sector	Utilities	Consumer Cyclical
52-Week High	$99.72	$168.16
52-Week Low	$82.35	$135.77
Typical Hold Time	13 Days	132 Days
Enterprise Value	$173.21B	$50.63B
Dividend Yield	3.53%	2.1%

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Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Southern Company

No Aura AI signal available yet.

Yum! Brands, Inc.

YUM stock trades at $145.15, up 3.42% today, with a bullish technical signal and strong support at $141. Revenue grew to $8.21B in 2025, with net income of $1.56B and a 25.4% net margin. The company recently sold Pizza Hut for $1.5B, focusing on KFC and Taco Bell, and declared a $0.75 dividend payable September 18, 2026.

Outlook is positive with a consensus price target of $170.44, though high debt and competitive pressures pose risks. Earnings beat expectations in two of the last three quarters, and cash flow from operations is robust at $2.01B, supporting shareholder returns amid a hold-heavy analyst rating.

Aura AI is an analytical signal, not financial advice — do your own research.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

Data breach exposes info of 400,000 Southern Company customers; law firm investigates class action claims.Edelson Lechtzin Llp · 2 hours agoBearish NextEra Energy outpaces Southern Company in dividend growth and sustainability for long-term investors.24/7 Wall Street · 8 hours agoBullish Leslie Benton named to Alabama 9-1-1 Board to enhance emergency communications with 30+ years of wireless expertisePRNewsWire · 2 days agoBullish View details →

YUM

Domino’s outperforms Yum Brands in dividend growth but lags in share price stability for retirees.24/7 Wall Street · 2 days agoNeutral View details →

About Southern Company

Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.

About Yum! Brands, Inc.

Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.