Compare Southern Company (SO) vs State Street PDR S&P Retail ETF (XRT) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Southern Company vs State Street PDR S&P Retail ETF — how do they compare? Southern Company trades at $88.39 (market cap $102.37B), while State Street PDR S&P Retail ETF trades at $84.3. The key difference: Southern Company pays a 3.42% dividend while State Street PDR S&P Retail ETF pays none, and State Street PDR S&P Retail ETF is trading nearer its 52-week high, Southern Company nearer its low. Which is the better fit depends on your goals.
| SO | XRT | |
|---|---|---|
Market Cap | $102.37B | — |
Sector | Utilities | Broad Market / Factor |
52-Week High | $99.72 | $92.35 |
52-Week Low | $84.08 | $77.28 |
Enterprise Value | $176.47B | — |
Dividend Yield | 3.42% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
XRT (SPDR S&P Retail ETF) trades at $85.70, down 2.16% amid bearish technical signals, with moving averages indicating a downtrend and RSI levels in neutral territory. Recent news highlights unusual options activity with a 145% surge in put volume (Defense World, 2026-09-09) and mixed retail sector data, including a 0.6% drop in July sales (ETF Trends, 2026-08-14). The ETF offers exposure to consumer discretionary retail, with a dividend scheduled for June 2026.
Outlook is cautious due to technical weakness and sector headwinds like inflation and shifting consumer spending. Risks include economic sensitivity and competitive pressures, but potential exists if retail resilience improves. Investors should weigh bearish signals against long-term value opportunities in selective retail segments.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Southern Company
Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →About State Street PDR S&P Retail ETF
XRT is an equal-weighted ETF that tracks the U.S. retail sector. It provides diversified exposure to apparel, automotive, and online retailers, including well-known names like Amazon, Target, and Costco.
Read more on XRT →
