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Compare Southern Company (SO) vs Western Union Co (WU) Price & Performance

Southern CompanyTrade
Western Union CoTrade

Price performance (Past 24H)

Key statistics

Southern Company vs Western Union Co — how do they compare? Southern Company trades at $86.05 (market cap $99.10B), while Western Union Co trades at $6.32 (market cap $1.97B). The key difference: Southern Company is far larger — about 50.3× Western Union Co's market cap, and Western Union Co pays the higher dividend (14.85%). Which is the better fit depends on your goals — on Pluang, investors hold Southern Company for 12 Days and Western Union Co for 95 Days on average.

SOWU
Market Cap
$99.10B$1.97B
Volume
5,985,55910,235,212
Sector
UtilitiesFinancials
52-Week High
$99.72$10.28
52-Week Low
$82.35$5.90
Typical Hold Time
12 Days95 Days
Enterprise Value
$173.21B$1.88B
Dividend Yield
3.53%14.85%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Southern Company

No Aura AI signal available yet.

Western Union Co

Western Union (WU) trades at $6.11, down 0.49% on the day, with bearish technical signals and mixed earnings performance. The stock shows attractive valuation metrics with a P/E of 4.93 and P/S of 0.48, while maintaining strong profitability with 9.79% net margins. Recent developments include the pending Intermex acquisition and expansion of retail partnerships, though earnings misses in Q1 and Q2 2026 raise execution concerns. Cash flow trends show volatility with a $469M net outflow in 2025.

WU presents a value opportunity with deep valuation discounts but faces execution risks amid digital transformation. The $200M cost-cutting plan and Intermex acquisition offer potential upside if successfully implemented, while competitive pressures and integration challenges pose downside risks. Analyst consensus at $6.86 suggests modest upside from current levels, though the mixed rating distribution reflects uncertainty about the turnaround strategy.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

SO
100% Buy0% Sell
Avg holding period · 12 Days
WU

No sentiment data available yet.

Top news

Latest headlines on both assets

About Southern Company

Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.

Read more on SO →

About Western Union Co

Western Union provides domestic and international money transfers through its global network of about 500,000 outside agents. It is the largest money transfer company in the world and one of only a few companies with a truly global agent network.

Read more on WU →