Southern Company vs Vanguard Total Stock Market Index Fund ETF — how do they compare? Southern Company trades at $88.65 (market cap $102.37B), while Vanguard Total Stock Market Index Fund ETF trades at $376.94. The key difference: Southern Company pays a 3.42% dividend while Vanguard Total Stock Market Index Fund ETF pays none, and Vanguard Total Stock Market Index Fund ETF is trading nearer its 52-week high, Southern Company nearer its low. Which is the better fit depends on your goals.
| SO | VTI | |
|---|---|---|
Market Cap | $102.37B | — |
Sector | Utilities | — |
52-Week High | $99.72 | $384.30 |
52-Week Low | $84.08 | $311.68 |
Enterprise Value | $176.47B | — |
Dividend Yield | 3.42% | — |
Signals from Pluang's Aura AI — not financial advice
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VTI trades at $377.60, down 0.56% with neutral technical signals. The ETF maintains broad U.S. market exposure across 3,515 stocks with a minimal 0.03% expense ratio. Recent institutional activity includes DMC Group's $794,000 investment in Q2 2026, while technical indicators show support at $375 and resistance at $379.
Long-term outlook remains positive given historical 10% annual market returns, though concentration risk exists with top ten holdings representing one-third of assets. Market sentiment favors VTI for diversification amid potential volatility, with analysts highlighting its core portfolio role for 20-year horizons.
Trailing returns across standard periods
Latest headlines on both assets
Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →The fund employs an indexing investment approach designed to track the performance of the index, which represents approximately 100% of the investable US stock market and includes large-, mid-, small-, and micro-cap stocks. It invests by sampling the index, meaning that it holds a broadly diversified collection of securities that, in the aggregate, approximates the full index in terms of key characteristics.
Read more on VTI →