Compare Southern Company (SO) vs Vanguard S&P 500 Growth Index Fund ETF (VOOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Southern Company vs Vanguard S&P 500 Growth Index Fund ETF — how do they compare? Southern Company trades at $85.79 (market cap $99.10B), while Vanguard S&P 500 Growth Index Fund ETF trades at $87.38 (market cap $27.10B). The key difference: Southern Company is far larger — about 3.7× Vanguard S&P 500 Growth Index Fund ETF's market cap, and Southern Company pays a 3.53% dividend while Vanguard S&P 500 Growth Index Fund ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Southern Company for 13 Days and Vanguard S&P 500 Growth Index Fund ETF for 54 Days on average.
| SO | VOOG | |
|---|---|---|
Market Cap | $99.10B | $27.10B |
Volume | 5,985,559 | 1,178,312 |
Sector | Utilities | Broad Market / Factor |
52-Week High | $99.72 | $87.81 |
52-Week Low | $82.35 | $65.32 |
Typical Hold Time | 13 Days | 54 Days |
Enterprise Value | $173.21B | — |
Dividend Yield | 3.53% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
VOOG trades at $87.69, down slightly by 0.14% on the day, with technical indicators showing mixed signals—bullish moving averages but bearish oscillators including an overbought RSI. The ETF, tracking the S&P 500 Growth Index, has delivered strong long-term returns, with recent news highlighting institutional buying and outperformance versus peers. Key support sits at $87, resistance at $88.
Outlook remains positive for long-term growth investors given VOOG's low expense ratio and historical outperformance, though near-term risks include tech sector concentration and market volatility. The ETF's focus on large-cap growth stocks positions it well for sustained appreciation, but investors should be cautious of valuation extremes in growth segments.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
No sentiment data available yet.
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Southern Company
Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →About Vanguard S&P 500 Growth Index Fund ETF
VOOG is an index-based ETF that tracks the S&P 500 Growth Index, composed of the growth-oriented companies within the S&P 500. It selects constituents based on three key metrics—sales growth, the ratio of earnings change to price, and momentum—offering a highly liquid and low-cost way to capture the high-performing 'growth slice' of the broader U.S. large-cap market.
Read more on VOOG →
