Southern Company vs Vipshop Holdings Ltd - ADR — how do they compare? Southern Company trades at $86.02 (market cap $99.10B), while Vipshop Holdings Ltd - ADR trades at $12.98 (market cap $6.05B). The key difference: Southern Company is far larger — about 16.4× Vipshop Holdings Ltd - ADR's market cap, and Vipshop Holdings Ltd - ADR pays the higher dividend (4.87%). Which is the better fit depends on your goals — on Pluang, investors hold Southern Company for 12 Days and Vipshop Holdings Ltd - ADR for 49 Days on average.
| SO | VIPS | |
|---|---|---|
Market Cap | $99.10B | $6.05B |
Volume | 5,985,559 | 3,719,230 |
Sector | Utilities | Consumer Cyclical |
52-Week High | $99.72 | $20.29 |
52-Week Low | $82.35 | $12.09 |
Typical Hold Time | 12 Days | 49 Days |
Enterprise Value | $173.21B | $2.87B |
Dividend Yield | 3.53% | 4.87% |
Signals from Pluang's Aura AI — not financial advice
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Vipshop Holdings trades at $12.77, showing modest daily gains of 0.16%. The stock presents compelling valuation metrics with a P/E of 4.1 and P/S of 0.4, trading below book value. Recent earnings show mixed performance with Q2 2026 missing expectations, though profitability remains strong with 9.82% net margins. Technical indicators show a bullish overall signal while oscillators remain neutral, with key support at $12.
The investment case centers on deep valuation discounts and strong profitability metrics, though revenue stagnation and consumer headwinds present challenges. Analyst consensus targets $16.17, offering 27% upside potential. Key risks include Chinese consumer sentiment weakness and competitive pressures in the off-price retail sector.
Trailing returns across standard periods
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Latest headlines on both assets
Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →Vipshop Holdings Ltd is an online discount retailer for brands in China. The company offers branded products to consumers in China through flash sales on its vipshop.com, vip.com and lefeng.com websites. Flash sales represent an online retail format combining the advantages of e-commerce and discount sales through selling a finite quantity of discounted products or services online for a limited period of time. It deals in a wide range of products and services for consumers specializing in branded cosmetics, apparel, healthcare products, food and other consumer products. Its operating segment includes Vip.com and Shan Shan Outlets. The company generates maximum revenue from Vip.com segment.
Read more on VIPS →