Southern Company vs VICI Properties Inc — how do they compare? Southern Company trades at $88.39 (market cap $102.37B), while VICI Properties Inc trades at $25.32 (market cap $27.82B). The key difference: Southern Company is far larger — about 3.7× VICI Properties Inc's market cap, and VICI Properties Inc pays the higher dividend (7.28%). Which is the better fit depends on your goals.
| SO | VICI | |
|---|---|---|
Market Cap | $102.37B | $27.82B |
Sector | Utilities | Real Estate |
52-Week High | $99.72 | $33.16 |
52-Week Low | $84.08 | $25.23 |
Enterprise Value | $176.47B | $45.38B |
Dividend Yield | 3.42% | 7.28% |
Signals from Pluang's Aura AI — not financial advice
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VICI trades at $25.29, down 0.51% today, with a bearish technical signal from moving averages but oversold RSI readings. The stock offers a high dividend yield above 7%, supported by strong profitability margins (net income margin 67.5% in 2025) and a low P/E of 9.79. Recent corporate actions include a dividend increase to $0.46 per share and the appointment of a new independent director, reflecting steady governance.
Outlook remains positive with a consensus price target of $29.29 (16% upside), driven by stable cash flows and REIT income appeal. Risks include earnings volatility (two recent EPS misses) and acquisition yield pressures. Institutional sentiment is bullish (77% buy ratings), but technical weakness near support at $25 requires monitoring for entry opportunities.
Trailing returns across standard periods
Latest headlines on both assets
Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →VICI Properties is an S&P 500 experiential real estate investment trust (REIT) that owns one of the largest portfolios of market-leading gaming, hospitality, and entertainment destinations, including Caesars Palace and MGM Grand. It utilizes a long-term, triple-net lease model to provide stable, inflation-protected income, serving as the primary landlord for the 'experience economy' while diversifying into non-gaming sectors like wellness, youth sports, and luxury resorts.
Read more on VICI →