Compare Southern Company (SO) vs Under Armour Inc Class A (UA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Southern Company vs Under Armour Inc Class A — how do they compare? Southern Company trades at $85.79 (market cap $99.10B), while Under Armour Inc Class A trades at $4.78 (market cap $2.07B). The key difference: Southern Company is far larger — about 47.9× Under Armour Inc Class A's market cap, and Southern Company pays a 3.53% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals — on Pluang, investors hold Southern Company for 13 Days and Under Armour Inc Class A for 18 Days on average.
| SO | UA | |
|---|---|---|
Market Cap | $99.10B | $2.07B |
Volume | 5,985,559 | 2,680,141 |
Sector | Utilities | Consumer Cyclical |
52-Week High | $99.72 | $7.88 |
52-Week Low | $82.35 | $3.96 |
Typical Hold Time | 13 Days | 18 Days |
Enterprise Value | $173.21B | $3.05B |
Dividend Yield | 3.53% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Under Armour (UA) trades at $4.81, up 2.34% with a bullish technical signal despite mixed fundamentals. The company reported declining revenues ($5.16B in 2025, $4.9B in 2026) and negative net income margins (-9.99%), though recent quarterly earnings showed beats in Q4 2025 and Q2 2026. Analyst sentiment is divided with 39.71% buy ratings, while cash flow trends show significant outflows (-$362M net in 2025).
The outlook remains challenging with revenue declines and profitability concerns, but the stock's low P/S ratio (0.41) may attract value investors. Key risks include sustained negative cash flow, competitive pressures, and execution on turnaround strategies. Near-term performance hinges on Q3 2026 earnings and guidance updates.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Southern Company
Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →About Under Armour Inc Class A
Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Built on the 'technical' performance of synthetic fabrics, the company is currently undergoing a multi-year brand evolution centered on premium product innovation, operational rigor, and a renewed focus on its North American core under the guidance of founder Kevin Plank.
Read more on UA →
