Compare Southern Company (SO) vs Under Armour Inc Class A (UA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Southern Company vs Under Armour Inc Class A — how do they compare? Southern Company trades at $88.67 (market cap $102.37B), while Under Armour Inc Class A trades at $4.82 (market cap $2.15B). The key difference: Southern Company is far larger — about 47.6× Under Armour Inc Class A's market cap, and Southern Company pays a 3.42% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.
| SO | UA | |
|---|---|---|
Market Cap | $102.37B | $2.15B |
Sector | Utilities | Consumer Cyclical |
52-Week High | $99.72 | $7.88 |
52-Week Low | $84.08 | $3.96 |
Enterprise Value | $176.47B | $3.13B |
Dividend Yield | 3.42% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Under Armour (UA) trades at $4.95, down 3.32% amid bearish technical signals and weak fundamentals. The stock shows negative profitability with a net income margin of -9.99% and declining revenue trends. Recent earnings have been mixed, with Q2 2026 beating expectations but Q1 2026 missing. Cash flow remains negative, and the company faces challenges from softer consumer demand in key markets.
The outlook is cautious due to persistent revenue declines and negative margins. While analyst consensus leans slightly bullish with 40.3% buy ratings, significant risks include execution challenges and competitive pressures. Investors should weigh the potential for a turnaround against ongoing operational headwinds.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
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About Southern Company
Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →About Under Armour Inc Class A
Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Built on the 'technical' performance of synthetic fabrics, the company is currently undergoing a multi-year brand evolution centered on premium product innovation, operational rigor, and a renewed focus on its North American core under the guidance of founder Kevin Plank.
Read more on UA →
