Compare Southern Company (SO) vs Tractor Supply Co (TSCO) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Southern Company vs Tractor Supply Co — how do they compare? Southern Company trades at $86.05 (market cap $99.10B), while Tractor Supply Co trades at $33.5 (market cap $17.44B). The key difference: Southern Company is far larger — about 5.7× Tractor Supply Co's market cap, and Southern Company pays the higher dividend (3.53%). Which is the better fit depends on your goals — on Pluang, investors hold Southern Company for 12 Days and Tractor Supply Co for 88 Days on average.
| SO | TSCO | |
|---|---|---|
Market Cap | $99.10B | $17.44B |
Volume | 5,985,559 | 10,598,723 |
Sector | Utilities | Consumer Cyclical |
52-Week High | $99.72 | $56.37 |
52-Week Low | $82.35 | $29.14 |
Typical Hold Time | 12 Days | 88 Days |
Enterprise Value | $173.21B | $23.76B |
Dividend Yield | 3.53% | 2.87% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Tractor Supply (TSCO) trades at $32.52, up 0.71% today, with a bullish technical signal from moving averages. The company reported revenue growth to $15.52B in 2025, but net income margin has declined to 6.42%, and it missed earnings estimates for three consecutive quarters. Recent news highlights community initiatives and a new distribution center opening, while some institutional investors reduced positions.
Outlook is mixed: analyst consensus is a Buy with a $36.76 price target, but earnings misses and margin pressure pose risks. The dividend streak remains a positive, yet competitive and cyclical headwinds require monitoring for sustained shareholder value.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Southern Company
Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →About Tractor Supply Co
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →
