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Compare Southern Company (SO) vs Trip.com Group Ltd (TCOM) Price & Performance

Southern CompanyTrade
Trip.com Group LtdTrade

Price performance (Past 24H)

Key statistics

Southern Company vs Trip.com Group Ltd — how do they compare? Southern Company trades at $86.1 (market cap $99.10B), while Trip.com Group Ltd trades at $38.91 (market cap $23.75B). The key difference: Southern Company is far larger — about 4.2× Trip.com Group Ltd's market cap, and Southern Company pays the higher dividend (3.53%). Which is the better fit depends on your goals — on Pluang, investors hold Southern Company for 12 Days and Trip.com Group Ltd for 79 Days on average.

SOTCOM
Market Cap
$99.10B$23.75B
Volume
5,985,5592,089,737
Sector
UtilitiesConsumer Cyclical
52-Week High
$99.72$78.96
52-Week Low
$82.35$37.96
Typical Hold Time
12 Days79 Days
Enterprise Value
$173.21B$15.91B
Dividend Yield
3.53%0.42%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Southern Company

No Aura AI signal available yet.

Trip.com Group Ltd

Trip.com (TCOM) trades at $38.09, down 0.44% with bearish technical signals despite strong fundamentals. The company reported Q2 2026 EPS of $1.07, beating expectations by 22%, with revenue growth of 6% year-over-year. Valuation metrics remain attractive with P/E of 7.34 and P/S of 2.6, while maintaining robust profitability with 36.9% net income margin. Recent regulatory changes have introduced competitive pressures, but international travel expansion continues to drive growth.

The stock presents a compelling value opportunity with significant upside to the $56.64 consensus price target, though regulatory headwinds and market volatility pose near-term risks. Strong cash flow generation and debt reduction support the fundamental case, while technical indicators suggest potential for near-term consolidation before upward momentum resumes.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

SO
100% Buy0% Sell
Avg holding period · 12 Days
TCOM
100% Buy0% Sell
Avg holding period · 79 Days

Top news

Latest headlines on both assets

About Southern Company

Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.

Read more on SO →

About Trip.com Group Ltd

Trip.com is the largest online travel agent in China and is positioned to benefit from the country's rising demand for higher-margin outbound travel as passport penetration is only 12% in China. The company generated about 78% of sales from accommodation reservations and transportation ticketing in 2020. The rest of revenue comes from package tours and corporate travel. Prior to the pandemic in 2019, the company generated 25% of revenue from international business, which is important to its margin expansion. Most of sales come from websites and mobile platforms, while the rest come from call centers. The competes in a crowded OTA industry in China, including Meituan, Alibaba-backed Fliggy, Toncheng, and Qunar. The company was founded in 1999 and listed on the Nasdaq in December 2003.

Read more on TCOM →