Southern Company vs Trip.com Group Ltd — how do they compare? Southern Company trades at $86.1 (market cap $99.10B), while Trip.com Group Ltd trades at $38.91 (market cap $23.75B). The key difference: Southern Company is far larger — about 4.2× Trip.com Group Ltd's market cap, and Southern Company pays the higher dividend (3.53%). Which is the better fit depends on your goals — on Pluang, investors hold Southern Company for 12 Days and Trip.com Group Ltd for 79 Days on average.
| SO | TCOM | |
|---|---|---|
Market Cap | $99.10B | $23.75B |
Volume | 5,985,559 | 2,089,737 |
Sector | Utilities | Consumer Cyclical |
52-Week High | $99.72 | $78.96 |
52-Week Low | $82.35 | $37.96 |
Typical Hold Time | 12 Days | 79 Days |
Enterprise Value | $173.21B | $15.91B |
Dividend Yield | 3.53% | 0.42% |
Signals from Pluang's Aura AI — not financial advice
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Trip.com (TCOM) trades at $38.09, down 0.44% with bearish technical signals despite strong fundamentals. The company reported Q2 2026 EPS of $1.07, beating expectations by 22%, with revenue growth of 6% year-over-year. Valuation metrics remain attractive with P/E of 7.34 and P/S of 2.6, while maintaining robust profitability with 36.9% net income margin. Recent regulatory changes have introduced competitive pressures, but international travel expansion continues to drive growth.
The stock presents a compelling value opportunity with significant upside to the $56.64 consensus price target, though regulatory headwinds and market volatility pose near-term risks. Strong cash flow generation and debt reduction support the fundamental case, while technical indicators suggest potential for near-term consolidation before upward momentum resumes.
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Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →Trip.com is the largest online travel agent in China and is positioned to benefit from the country's rising demand for higher-margin outbound travel as passport penetration is only 12% in China. The company generated about 78% of sales from accommodation reservations and transportation ticketing in 2020. The rest of revenue comes from package tours and corporate travel. Prior to the pandemic in 2019, the company generated 25% of revenue from international business, which is important to its margin expansion. Most of sales come from websites and mobile platforms, while the rest come from call centers. The competes in a crowded OTA industry in China, including Meituan, Alibaba-backed Fliggy, Toncheng, and Qunar. The company was founded in 1999 and listed on the Nasdaq in December 2003.
Read more on TCOM →