Compare Southern Company (SO) vs Synchrony Financial (SYF) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Southern Company vs Synchrony Financial — how do they compare? Southern Company trades at $86.03 (market cap $98.29B), while Synchrony Financial trades at $73.83 (market cap $23.40B). The key difference: Southern Company is far larger — about 4.2× Synchrony Financial's market cap, and Southern Company pays the higher dividend (3.56%). Which is the better fit depends on your goals — on Pluang, investors hold Southern Company for 12 Days and Synchrony Financial for 28 Days on average.
| SO | SYF | |
|---|---|---|
Market Cap | $98.29B | $23.40B |
Volume | 5,624,994 | 2,108,179 |
Sector | Utilities | Financials |
52-Week High | $99.72 | $88.47 |
52-Week Low | $82.35 | $63.78 |
Typical Hold Time | 12 Days | 28 Days |
Enterprise Value | $172.39B | $23.64B |
Dividend Yield | 3.56% | 1.89% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
SYF trades at $71.93, down 0.32% on the day, with a bearish technical signal from moving averages. The stock is valued attractively with a P/E of 7.38 and P/S of 1.68, supported by strong profitability including a 23.4% net income margin and 22.23% ROE. Recent earnings have consistently beaten estimates, and the company is expanding through partnerships like the Vetspire tie-up and OpenAI collaboration to enhance its digital payment solutions.
The outlook remains positive given the low valuation, high profitability, and strategic growth initiatives. Key risks include potential credit quality deterioration amid economic uncertainty and heavy investing cash outflows. Analyst consensus is bullish with a $88.18 price target, suggesting significant upside from current levels.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
No sentiment data available yet.
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Southern Company
Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →About Synchrony Financial
Synchrony Financial is a premier consumer financial services company and the largest provider of private-label credit cards in the United States. Spun off from GE Capital in 2014, it operates through a unique B2B2C model, embedding its financing products within the ecosystems of major partners like Amazon, Lowe’s, and PayPal. Synchrony leverages deep data analytics and a diverse multi-platform strategy—spanning retail, health, and auto—to drive customer loyalty and provide specialized credit solutions at the point of sale.
Read more on SYF →
