Snap On Incorporated vs VF Corp — how do they compare? Snap On Incorporated trades at $412.41 (market cap $21.27B), while VF Corp trades at $14.78 (market cap $5.86B). The key difference: Snap On Incorporated is far larger — about 3.6× VF Corp's market cap, and VF Corp pays the higher dividend (2.42%). Which is the better fit depends on your goals.
| SNA | VFC | |
|---|---|---|
Market Cap | $21.27B | $5.86B |
Sector | Technology | Consumer Cyclical |
52-Week High | $419.31 | $21.55 |
52-Week Low | $321.38 | $12.21 |
Enterprise Value | $20.90B | $10.14B |
Dividend Yield | 2.37% | 2.42% |
Signals from Pluang's Aura AI — not financial advice
Snap-on Incorporated (SNA) trades at $416.35, up 0.4% on the day, with a bullish technical outlook supported by moving averages and strong support near $413. The company reported Q2 2026 earnings of $4.96 per share, beating estimates, with organic sales growth of 3% driven by tools and diagnostics. Recent acquisitions like Diesel Laptops for $100 million expand its heavy-duty diagnostics reach, while solid cash flow and a 19.6% net income margin underscore operational strength.
SNA offers a compelling investment case with robust profitability, strategic growth initiatives, and a consensus price target of $455.33 implying 9.4% upside. Risks include integration costs from acquisitions, premium valuation multiples, and potential macroeconomic pressures on automotive demand. Analyst sentiment is positive with 65% buy ratings, but execution on growth initiatives remains key to justifying current valuations.
VFC trades at $14.99, up 1.63% on the day, with a bearish technical signal and mixed earnings. Recent Q1 2027 results missed EPS estimates, though revenue exceeded expectations. The company faces challenges with Vans brand performance and a CFO transition, but maintains a raised fiscal 2027 sales outlook. Cash flow trends show improvement in 2026, with net cash flow turning positive.
Outlook remains cautious due to weak consumer sentiment and brand-specific headwinds, but deleveraging progress and margin gains offer potential upside. Risks include persistent Vans drag and macro pressures. Analyst consensus is Hold with a $17.44 price target, suggesting modest upside from current levels.
Trailing returns across standard periods
Latest headlines on both assets
Snap-on Incorporated is a leading global innovator, manufacturer, and marketer of tools, equipment, diagnostics, repair information, and systems solutions for professional users. Its products are widely used in vehicle service and repair, as well as in other demanding industrial environments. The company is best known for its premium tool brand, often sold through a network of franchised mobile stores, and is a primary supplier to technicians in the transportation industry.
Read more on SNA →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →