Compare J M Smucker Co (SJM) vs Vital Farms Inc (VITL) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
J M Smucker Co vs Vital Farms Inc — how do they compare? J M Smucker Co trades at $123.61 (market cap $13.17B), while Vital Farms Inc trades at $9.81 (market cap $424.16M). The key difference: J M Smucker Co is far larger — about 31× Vital Farms Inc's market cap, and J M Smucker Co pays a 3.63% dividend while Vital Farms Inc pays none. Which is the better fit depends on your goals.
| SJM | VITL | |
|---|---|---|
Market Cap | $13.17B | $424.16M |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $132.34 | $48.56 |
52-Week Low | $89.53 | $8.28 |
Enterprise Value | $20.03B | $511.17M |
Dividend Yield | 3.63% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
SJM trades at $124.66, down 1.13% on the day, with a bullish technical signal from moving averages but bearish oscillators. Recent quarterly earnings consistently beat expectations, with Q2 2026 EPS of $3.24 surpassing the $2.22 estimate. The company reported a net loss of $1.23 billion for 2025, though revenue grew to $8.73 billion. Analyst consensus is a Buy with a $144.78 price target, indicating potential upside. A dividend of $1.12 per share is scheduled for payment on September 1, 2026.
The outlook is cautiously optimistic, driven by strong earnings performance and raised guidance, but high valuation ratios and recent insider sales pose risks. Debt levels remain elevated with a debt-to-asset ratio of 43.71% in 2025. Investors should weigh robust operational cash flow against margin pressures and competitive challenges in the consumer staples sector.
Vital Farms (VITL) trades at $10.08, up 1.61% today, but faces a bearish technical trend with weak recent earnings. Revenue declined 10% year-over-year in Q2 2026 to $166 million, with a net loss per share of $0.47, though it narrowly beat revenue estimates. The company secured a $125 million term loan from Silver Point Capital in August 2026 to support operations amid industry oversupply challenges and compressed margins.
The stock presents a mixed outlook: analyst consensus is bullish with a $13.00 price target (56% buy ratings), but high valuation multiples (EV/EBITDA 26.14) and profitability risks (net margin 0.02%) offset near-term potential. Key risks include persistent egg industry oversupply, cash burn, and execution hurdles in stabilizing margins.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About J M Smucker Co
J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.
Read more on SJM →About Vital Farms Inc
Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →
