Compare J M Smucker Co (SJM) vs VF Corp (VFC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
J M Smucker Co vs VF Corp — how do they compare? J M Smucker Co trades at $123.61 (market cap $13.17B), while VF Corp trades at $12.94 (market cap $5.08B). The key difference: J M Smucker Co is far larger — about 2.6× VF Corp's market cap, and J M Smucker Co pays the higher dividend (3.63%). Which is the better fit depends on your goals.
| SJM | VFC | |
|---|---|---|
Market Cap | $13.17B | $5.08B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $132.34 | $21.55 |
52-Week Low | $89.53 | $12.91 |
Enterprise Value | $20.03B | $9.36B |
Dividend Yield | 3.63% | 2.79% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
SJM trades at $124.66, down 1.13% on the day, with a bullish technical signal from moving averages but bearish oscillators. Recent quarterly earnings consistently beat expectations, with Q2 2026 EPS of $3.24 surpassing the $2.22 estimate. The company reported a net loss of $1.23 billion for 2025, though revenue grew to $8.73 billion. Analyst consensus is a Buy with a $144.78 price target, indicating potential upside. A dividend of $1.12 per share is scheduled for payment on September 1, 2026.
The outlook is cautiously optimistic, driven by strong earnings performance and raised guidance, but high valuation ratios and recent insider sales pose risks. Debt levels remain elevated with a debt-to-asset ratio of 43.71% in 2025. Investors should weigh robust operational cash flow against margin pressures and competitive challenges in the consumer staples sector.
VFC trades at $13.20, down 1.86% on the day, with a bearish technical outlook despite attractive valuation metrics including a P/E of 19.13 and P/S of 0.55. Recent earnings showed mixed results with Q4 2025 beating expectations but Q1 and Q2 2026 missing estimates. The company faces challenges with Vans brand weakness offsetting strength in Outdoor brands, though management has raised fiscal 2027 sales guidance. Cash flow trends show improvement with 2026 projecting positive net cash flow of $32 million.
The investment case balances discounted valuation against execution risks. Analyst consensus leans neutral with a $17.38 price target representing 32% upside potential. Key risks include persistent Vans underperformance, consumer sentiment headwinds, and debt management challenges. The turnaround story depends on successful brand execution and margin improvement in the second half of 2026.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About J M Smucker Co
J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.
Read more on SJM →About VF Corp
VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →
