J M Smucker Co vs VF Corp — how do they compare? J M Smucker Co trades at $117.46 (market cap $12.84B), while VF Corp trades at $14.9 (market cap $5.86B). The key difference: J M Smucker Co is far larger — about 2.2× VF Corp's market cap, and J M Smucker Co pays the higher dividend (3.73%). Which is the better fit depends on your goals.
| SJM | VFC | |
|---|---|---|
Market Cap | $12.84B | $5.86B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $126.35 | $21.55 |
52-Week Low | $89.53 | $12.21 |
Enterprise Value | $19.87B | $10.14B |
Dividend Yield | 3.73% | 2.42% |
Signals from Pluang's Aura AI — not financial advice
SJM trades at $120.16, up 1.14% today, with a bullish technical signal and strong analyst support. Recent earnings beat expectations in Q4 2025 and Q1 2026, though Q2 2026 results are pending. The company maintains a solid dividend track record, raising payouts for 25 consecutive years. Revenue growth is stable, but negative net income and ROE highlight profitability challenges amid high debt levels.
Outlook is cautiously optimistic with a consensus price target of $125.11 offering 4% upside. Key risks include persistent negative margins and elevated leverage, while opportunities lie in cost controls and brand strength. Investors should weigh dividend reliability against earnings volatility in the consumer staples sector.
No Aura AI signal available yet.
Trailing returns across standard periods
J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.
Read more on SJM →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →