J M Smucker Co vs Trade Desk Inc — how do they compare? J M Smucker Co trades at $117.5 (market cap $12.54B), while Trade Desk Inc trades at $13.53 (market cap $6.37B). The key difference: J M Smucker Co is the larger of the two by market cap, and J M Smucker Co pays a 3.82% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| SJM | TTD | |
|---|---|---|
Market Cap | $12.54B | $6.37B |
Sector | Consumer Staples | Technology |
52-Week High | $126.35 | $55.36 |
52-Week Low | $89.53 | $13.39 |
Enterprise Value | $19.57B | $5.32B |
Dividend Yield | 3.82% | — |
Trailing returns across standard periods
Latest headlines on both assets
J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.
Read more on SJM →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →