J M Smucker Co vs Tripadvisor Inc Common Stock — how do they compare? J M Smucker Co trades at $112.69 (market cap $11.97B), while Tripadvisor Inc Common Stock trades at $13.82 (market cap $1.68B). The key difference: J M Smucker Co is far larger — about 7.1× Tripadvisor Inc Common Stock's market cap, and J M Smucker Co pays a 3.93% dividend while Tripadvisor Inc Common Stock pays none. Which is the better fit depends on your goals.
| SJM | TRIP | |
|---|---|---|
Market Cap | $11.97B | $1.68B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $117.05 | $19.14 |
52-Week Low | $89.53 | $9.24 |
Enterprise Value | $19.00B | $1.80B |
Dividend Yield | 3.93% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Tripadvisor (TRIP) trades at $13.8, down 5.35% over 24 hours. The stock shows a bullish technical signal with moving averages supporting an uptrend, while oscillators are neutral. Fundamentally, revenue grew to $1.89B in 2025 with a net income margin of 0.99%, but recent earnings misses and a high P/E of 131.09 raise valuation concerns. The recent $700M sale of TheFork to American Express simplifies the business and provides a cash infusion.
Outlook is mixed: the sale of TheFork and focus on core experiences offer strategic clarity, but stiff competition and macroeconomic pressures pose risks. Analyst consensus is a 'Hold' with a $13.87 price target, slightly above the current price, indicating limited near-term upside amid cautious sentiment.
Trailing returns across standard periods
Latest headlines on both assets
J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.
Read more on SJM →TripAdvisor is the world's leading travel metasearch company. The website offers 1 billion reviews and information on about 8 million accommodations, restaurants, experiences, airlines, and cruises. In 2021, 74% of revenue came from the company's core segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 20% of sales in 2021, and TheFork, its dining brand, represented 9% of revenue (about 3% of sales were intersegment, which are eliminated from consolidated revenue).
Read more on TRIP →