J M Smucker Co vs Direxion Daily 20 Year Treasury Bull 3X Shares — how do they compare? J M Smucker Co trades at $117.46 (market cap $12.54B), while Direxion Daily 20 Year Treasury Bull 3X Shares trades at $30.84. The key difference: J M Smucker Co pays a 3.82% dividend while Direxion Daily 20 Year Treasury Bull 3X Shares pays none, and J M Smucker Co is trading nearer its 52-week high, Direxion Daily 20 Year Treasury Bull 3X Shares nearer its low. Which is the better fit depends on your goals.
| SJM | TMF | |
|---|---|---|
Market Cap | $12.54B | — |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $126.35 | $44.14 |
52-Week Low | $89.53 | $30.59 |
Enterprise Value | $19.57B | — |
Dividend Yield | 3.82% | — |
Signals from Pluang's Aura AI — not financial advice
SJM trades at $118.84, up 0.65% today, with a bullish technical signal and support near $117. The company reported revenue of $8.73B in 2025 but a net loss of -$1.23B, though recent quarters show earnings beats. Analyst consensus is a Buy with a $125.11 price target, and the dividend was recently increased to $1.12 per share, marking 25 consecutive years of growth.
Outlook is mixed: strong cash flow and dividend growth support income investors, but negative margins and high debt pose risks. Upside depends on cost controls and Uncrustables growth offsetting sales declines. The stock offers value at a P/E of 22.05 but faces execution challenges in a competitive consumer staples market.
TMF, a leveraged ETF tracking long-term Treasury bonds, trades at $30.72 with a slight 0.26% daily gain. Technical indicators are predominantly bearish, with moving averages signaling sell pressure and oscillators neutral. The stock faces resistance and support near $31. Recent news highlights significant long-term losses due to leverage decay, emphasizing its high-risk nature.
The outlook for TMF remains speculative, driven by interest rate volatility. Opportunities exist for short-term traders betting on bond market rebounds, but risks include daily leverage reset losses and macroeconomic sensitivity. Investors should treat it as a tactical tool, not a long-term hold, given its erosion of value over time.
Trailing returns across standard periods
J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.
Read more on SJM →TMF is a leveraged ETF that seeks to provide 300% (3x) of the daily performance of the ICE U.S. Treasury 20+ Year Bond Index. It is a tactical instrument used by sophisticated traders to capitalize on declining interest rates or to hedge against equity market volatility. Due to its daily reset mechanism and high expense ratio, TMF is structurally designed for short-term speculation rather than long-term buy-and-hold investing.
Read more on TMF →